» Track the Analytics - Another great part of the all new Instagram for businesses algorithm are the analytics. Only business profiles have access to this feature which definitely makes it an exclusive perk. In order to open it, tap or click the little bar graph icon on your pro- file and you will see several metrics - one of which is the ‘Insights’ option. There, you can analyze and see how many people see your posts and how many of them viewed your business profile. A FINAL WORD It certainly goes without saying that Instagram’s latest update is an exciting new option to promote your business with. But the bottom line is that no matter how many updates and new features social media platforms rollout on us, what really matters is the content that you choose to share and the people engaging with it. So, I say give it a shot. There has never been a better time to promote your business on this immensely popular platform. Instagram profiles for business is nothing short of a bulls-eye for small business.