Cliche Magazine Oct/Nov 2017 - Page 46

How By Lilla is changing the game with their stylish hair ties. BY SAVANNAH HUBBARD REBEL, REBEL T he dreaded black ponytail holder; it photobombs all of your best Insta posts, leaves a lovely (read: unsightly) little indentation on your wrist, and quite frankly, it’s just plain ugly. Yet every girl with hair long enough to tie back knows the struggle, yet trudges on, black hair tie in tow. It’s time to “rebel against the black elastic” with ponytail hol- ders that double as bracelets. Say what? For the past 7 years, By Lilla has been on a mission to rid the world of the ugly 46 black elastic—instead providing hair ties in the form of “arm parties.” Their bracelet-like elastic ties are stackable, customizable, and out-of-this-world trendy. Who knew hair ties could be so glamorous? These fabulous stretchy bracelets aren’t just cute, they’re practical, too. You’ll never have to sacrifice style for practicality, and the metallic hardware, charms, and let- ters look just as cute in your hair as on your wrist. From minimalist styles with rose gold hardware to louder, charmed-out ties, you’re www.clichemag.com sure to find a set to match your style. By Lilla even caters to raver style, with kandi- influenced hair ties (my personal favorite)! We took the liberty of testing out this seemingly too good to be true accessory, and the results are in: we’re obsessed! It’s rare I find a product that I can wear every day, but these hair ties will always have a home on my wrists—yes, both—and in my hair. I have always been at war with the black elastic, not just because of its innate hideousness, but because they are never,