Cliche Magazine Oct/Nov 2017 - Page 44

Tailor MADE Fashion director Louis Verdad opens up about his Fall/Winter 2017 ready-to- wear collection. BY LAURIE BENGOA W ith the change of seasons, those sophisticated, everyday looks that are tailored to your body and empower your every move are hard to find. Today’s fashion isn’t centered around pieces for the modern millennial woman who revels in high-end fashion. Even finding styles with a breath of maturity while still remaining chic is a difficult task. That’s where fashion designer Louis Verdad comes in with his self-titled brand, Verdad, which is financed and inspired by Verdad’s fashion and business savvy CEO, Marisa Weingarten. Targeting women who understand the maturity of high quality pieces and dress for excellence, Verdad has created a line that is challenging tailored fashion as we 44 know it. With experience in dressing various celebrities such as Rihanna, Gwen Stefani, Cate Blanchett, and more, Verdad definitely has our vote. Here, we chat with the designer about his hopes and inspirations for the new brand. Cliché: What inspired you to start your own brand, which is tailored for the modern woman? Louis Verdad: My inspiration behind Verdad is a fresh approach to fashion- driven women who understand the meaning of great tailoring with a touch of modern sophistication. We are a high-end contemporary Los Angeles-based line and we aim to be known for beautiful, modern separates with an edge. Does your newest collection have a specific name and what do you love most about it? Everybody is always giving a name to things and I’ve always chosen to never label anything that I do because I don’t want to be boxed into some concept. With that in mind, what I love about Verdad is its aesthetic and innovative tailoring. Your Fall/Winter 2017 collection has so many unique designs and styles. What do you feel this collection says about the brand’s message? This collection talks about the importance of not losing the sophistication of tailored pieces and bringing it to the attention of millennials who are just learning the basics Photographs courtesy of ©VERDAD