Cliche Magazine Oct/Nov 2017 - Page 41

T he transition from summer to fall is always one of the hardest for every fashionista. We go from spending tons of time and money on the cutest of summer apparel, to having to pack all of our bright sundresses away for warm sweaters and scarves. And while sometimes these transformations of our closets can be extremely fun, it does get costly. That’s where co-founders Claudia and Flavia Giardinella come into the picture. With tons of hard work and determination, they have created an epic fashion brand known as artTECA that incorporates real art designs from various artists made from 100% silk. Here, we chat with both Claudia and Flavia about their newest collection, Nova, and what their brand as a whole really strives for. Check out their amazing pieces on their website and get yourself a limited edition silk piece to complete your closet transformation. “What we love the most is the colorful array of pieces that are offered in a classic style that is both flattering and comfortable for any body type.” Cliché: What inspired a line made completely out of silk and what are the benefits? artTECA: From the very beginning, our concept was to focus on offering high quality clothing and accessories. We did not want to make cheap pieces to produce in masses. In- stead, we wanted high quality, limited edition pieces. So, when we started testing fabrics, we fell in love with silk. Not only is silk a high- quality fabric, but it is also a very versatile and elegant fabric that, fortunately for us, prints perfectly digitally. When we got our first print- ed samples, the quality of the image, color, and details was so exact that we fell in love, so we decided to do an all-silk collection. This collection lets women be comfortable but also look sophisticated at the same time. It’s a fresh fabric that really works for any season and any time of day or night. Does this collection have a specific name and what do you love most about it? This collection is named the Nova Collection. What we love the most is the colorful array of pieces that are offered in a classic style that is both flattering and comfortable for any body type. How does this collection represent the brand’s message? It really manifests our dedication to high qual- ity and limited edition pieces that are also ver- satile and practical. We want to offer women clothing and accessories that can be worn day and night, and to any type of occasion or event. You can dress up or dress down all of our pieces and always look fabulous. Photographs courtesy of ©artTECA www.clichemag.com 41