LOOKBOOK | BY MISHA
Cliché: What influenced you into becoming a fashion designer?
Misha Vaidya: My love affair with
fashion, drawing, and anything creative
started when I was a very little girl. Having been born and brought up in London,
I was fortunate enough to have a rich diversity of arts on my doorstep. In hopes
of making this dream a reality, I started
exploring styles, examining history and
expressing my passion through illustrations, paintings, stories, and crafts.
What is the aesthetic of By Misha?
Understated grace with an unexpected
twist! Many people want to fit in, but By
Misha is for those who want to stand out.
Feminine, sensual fabrics, subtle textures, and flawless detailing define the
By Misha brand, which prides itself on
creating effortless combinations of modern sophistication and timeless el egance.
What was the inspiration behind the
“Eloquence” collection?
Beauty and persuasion, not only in
speech, but as a lifestyle. The By Misha
style is generally very architectural, with
a sweet, dreamy twist. “Eloquence” stays
true to that aesthetic, but has a much
more minimal, refined feel. With a focus
on assertiveness, the collection features
more work-to-weekend wonders than
normal and highlights the beauty of neutrals at all times of day.
If you could choose one old Hollywood starlet to dress, who would it
be and why?
This one’s easy! Audrey Hepburn. Not
only is she recognized as a fashion icon,
film legend, and one of the most beautiful women of all time, but she’s also
equally well known for her amazing humanitarian work in disadvantaged communities. Her strength, confidence, and
personality fits in perfectly with what By
Misha stands for. Hepburn is an absolute
inspiration, so much so that one of our
“Eloquence” dresses is named after her!
CLOCKWISE FROM BOTTOM LEFT: Tailored mini dress
DIANA; Long sleeved pencil dress TAYLOR; Tailored mini
dress DIANA; Fit and flare printed dress HEPBURN; Sleeveless cropped top FRIDA, Floaty midi skirt ELIZA
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You were born and raised in London, educated in Miami, and your
company is based in New York.
Each city has its own unique style.
How do you incorporate those influences in your collections?
Themes of nature, exploration, tradition,