Why did you decide to sell chocolate products? Was
JoJo a chocolatier, or a baker?
Danny: Jojo was not a chocolatier or baker by any means,
but simply a beautiful individual who strived to put a smile
on her friends’ and families’ faces with a homemade gift. She
would simply melt down different chocolates, mix in a variety
of toppings, and break them into pieces of chocolate bark. In
our attempt to come up with a product that we could use to
support the cancer-fighting community, chocolate seemed to
be a no-brainer. We want to send hope and happiness through
chocolate the same way she did. Who isn't happy when they
get chocolate?!
Lisa: My mom passed away a week before I entered my Bachelor’s Degree program. My first project was to make a brand
after someone who passed away. What a coincidence, right?
So the first thing that came to mind was her chocolate that she
made every Christmas. It was one of those things that we would
do together that turned into a tradition every year, something I
wanted to continue and pass down to my children one day. After telling my brother about the project, his first reaction was,
“Why don't we make this real?” Never did I think this would
happen. Now here we are, two years later, still striving to be a
huge success.
When you first started, your line was completely different than what it is now. Your products are healthier
and natural. What made you want to change your ingredients?
Tayler: The product took a turn when we began to realize that
people other than friends and family believed in what we stood
for, and they wanted to be a part of something more. That's
what made us decide that we could take this product to a whole
new level. Functional foods is a concept we were taught by
a very successful chef who aided in our formulating process.
We wanted our product to represent our cause. With increased
focus on beneficial attributes you take from your foods and the
ingredients within, this is something that you can eat without
worrying about the sugars, dairy, and additives that could upset
their diets and still nutritionally impact your diet. Holistic treatments and special diets are very much a cho 6V