Cliche Magazine Oct/Nov 2014 | Page 130

JOJO'S CHOCOLATE HOPE

CHOCOLATE
FOR A CURE
S

tatistically, more than one million people in the
United States alone are inflicted year after year
from cancer. This disease had rapidly spread
throughout the years, and has affected many lives
of both victims and family. After their mother,
Jojo Ensanian, succumbed to Metastatic Pancreatic Cancer, her son and daughter, Danny and Lisa Ensanian,
took their grief and built Jojo’s Chocolate Hope. Jojo’s is a
company that started out as a friends and family consumer operative, but grew as their message reached out to others whose
loved one’s were or had suffered from cancer. From there, Danny and Lisa reached out to Tayler Kaiserman whose mother,
Nancy Kaiserman, had lost her nine-year battle against Metastatic Breast Cancer. Tayler had felt a strong connection with
the Ensanian’s and their work, thus invested with the company
to help it flourish to where it is now. Starting off as a basic
sugarcoated foundation, Jojo’s has grown into maturity with
selling its chocolate products with healthy ingredients that not
only taste amazing, but also support a healthy diet and lifestyle.
Cliché’s Heather Glock was able to talk with the three young
entrepreneurs about the birth of this thriving company, its delicious chocolate, as well as their slogan, ‘Chocolate Hope.’
BY HEATHER GLOCK

©Mauricio Romero

Cliché: Most families, after losing loved ones to cancer,
respectfully join some of the walks and donate yearly.
You both decided to set up this business after the passing of your mothers. What sparked the idea of wanting
to contribute every day to cancer research?
Tayler: Everyone involved in Jojo's has lost a loved one, more
specifically a mother, to this disease. The suffering and anguish
is present in not only the affected, but everyone who cares for
the person. Having to sit by helplessly is a terrible feeling, and
words of encouragement or condolence just never seem to be
enough. We want to see major steps taken in the treatment of
cancer in our lifetime. Without being a scientist, this is our way
of contributing to the community that is able to make those
steps.
Lisa: I respect everyone who walks for cancer and donates
whenever they can, but for me, that money wasn't in my control
and I didn't know where it was going. A week after my mother
passed, I thought of an idea to make a brand that I could be in
control of to donate and also make something delicious that has
not been on the market yet. This brand will always keep my
mother alive; it’s the best way we can honor her life and how
much she means to us. Jojo’s Chocolate Hope really brought
130

| OCT/NOV 2014