to further innovation and change the industry , which is why we also commercialize PYRATEX ® fabrics to other brands who share our mission but develop other types of clothing .
Who specifically is your target audience ? How is your brand something that everyday people need ? It is all those who feel saturated by the speed at which the fashion industry operates nowadays and the amount of waste it generates , those who expect more a name from the brands they purchase from .
The search for personal and environmental well-being , sustainability , corporate social responsibility and innovation are characteristic consumption patterns of generation Y , which is why , in a more general way , it is the audience we target , although these patterns could apply to any one person from any age group . Everyday people need our brand because our garments take care of the wearer ’ s body , and who does not need self-care ?
How do you think PYRATES is changing the world of fashion ? We are very conscious of the way the fashion industry is evolving , driven by its consumers ’ worries and needs : tomorrow ’ s garments will be functional with additional health and cosmetic benefits , and we want to be pioneers in this textile revolution !
You mentioned that PYRATES fits a Californian style / taste . Can you tell us more about that and the style of your designs as a whole ? Can you also tell us a little more about how you compare your smart fashion clothing to the evolution of food / sleep ? Our garments have an effortlessly cool and polished style , as well as a fashionable functionality , fitting right into Californian taste . As health-conscious Californians , we are using fashion as a means to better our bodies .
Our collections do not follow a bi-seasonal system . We have a permanent collection to which we add capsules , always maintaining a pure , minimal aesthetic with clean cuts which highlight the fabrics ’ properties and beauty in each garment .
We sleep , eat and get dressed every day . Scientific advancement has allowed us to improve the quality of our sleep , and we have become more educated on the importance of a healthy diet , now living in a time of super-foods with infinite health properties . Yet we noticed that fashion hadn ’ t yet caught up to this health-conscious and wellness revolution .
You mentioned that the photoshoot for your products was done completely under water . Why is that and what products are the models wearing ? The model is wearing our Elisir shorts in PYRATEX ® Cosmetic , made from seaweed fiber , rich in minerals with anti-ageing properties for the skin , as well as one of our Hoodie T-shirts made from PYRATEX ® Health , an immune system and blood circulation boosting fabric .
What can you tell us about the future of PYRATES and your goals for the brand as a whole ? We heard you are expanding to the U . S . this summer . Can you tell us more about that - location , distributor , etc .? Our PYRATEX ® fabrics could be used in the $ 33 trillion global fashion industry , but potentially in healthcare as well , due to the exceptional certified benefits they carry . The whole mission of PYRATES is to improve health and well-being through textile , making fashion a solution to the health and environmental challenges of our time .
We will soon start to sell our menswear & womenswear collections in a multi-brand store in New York , can ’ t reveal the name though ! We are also currently looking for a distributor in the West Coast , so if you ’ re interested , feel free to contact us !
Is there anything else you would like readers to know about your brand ? One of the current projects we are working on is a collaboration with our PYRATEX ® distributor Queen of Raw caps , which prevent hair loss and skin irritation . Stay tuned !
What is your favorite piece from the entire collection and why ? Our oversized Cygnus jacket is my favorite piece . It warmly embraces the body and brings out the beauty and softness of our free-flowing antioxidant and immune system-boosting PYRATEX ® Health fabric , all while maintaining our cozy yet classically stylish and cool aesthetic .
Everyday people need our brand because our garments take care of the wearer ’ s body , and who does not need self-care ?
Photo Credit : PYRATES