PURE EMBRACE
T
he pure life; the literal translation and
meaning behind Pura Vida. These
bracelets and other jewelry selections
are simplistically beautiful and
designed by talented artisans in countries such
as Costa Rica, El Salvador, and India. Pura Vida
is not only the perfect accessory for the beach,
but a great support system for artisans around
the world and a brilliant reminder to take a deep
breath and appreciate the simple life.
Pura Vida started out as a small bowl of bracelets
in a San Diego boutique. Founders Griffin Thall
and Paul Goodman took a trip to Costa Rica
where they met Jorge and Joaquin, two Costa
Rican artisans with amazing talent, but living
in poverty. Instantly being enthralled by the
colorful bracelets and wanting to help Jorge
and Joaquin, Griffin and Paul asked for 400 of
the handmade bracelets and brought them back
home to California. Within days, all 400 bracelets
were completely swept away by fascinated
customers. This gave Griffin and Paul the idea to
start a business that represents peacefulness and
thankfulness while also helping gifted artisans
around the world.
Now there are hundreds of unique bracelet and
jewelry designs supporting over 200 artisans and
their families worldwide. The braided material,
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colorfulness, and simplicity remind each
customer to love and value the smallest treasures
in a huge world. Each bracelet is handmade and
provides an effortless splash of vibrant color to
any outfit. Even while just kicking it at the beach,
these bracelets will pop against that simple
sun-kissed tan. They even have a waxy coating,
making them water resistant for those days
where you remember to sit back and cool off in
the waves. These bracelets are the must-haves of
everyone’s summer.
day.
You can purchase your very one piece of
simplistic paradise at www.puravidabracelets.
com. There you can sort through rings,
necklaces, earrings, and of course, bracelets.
With each purchase, you are helping to
Even celebrities such as Rihanna, David
Beckham, and Josh Hutcherson have been seen
wearing Pura Vida bracelets. It would seem that
everyone needs the reminder to take it easy and
treasure the simple life. In a materialistic world
of demands and hustle, it’s refreshing to have
a delicate message hanging on your wrist to
dedicate a moment to notice the small pleasures.
On top of giving hundreds of artisans steady
work to not only feed their families, but their
artistic souls as well, Pura Vida has partnered
with and donated over one million dollars to over
170 charities worldwide. These bracelets and
jewelry are not just trendy accessories; they are
a minimalistic movement creating waves larger
and more impactful than the Pacific Ocean waves
that crash on the Costa Rican shore every single
www.clichemag.com
sustain an economy for worldwide artists and
joining in on a beautifully simple movement
towards thankfulness and serenity. BY
GABRIELLA SAITTA / PHOTOS FROM
puravidabracelets.com