Cliche Magazine June/July 2018 - Page 14

CLICHÉ RADAR PSA: PIMPLE PATCHES REALLY WORK BY EMILY BOWEN THE TREND OF LOGOMANIA O k, so these seem gimmicky, right? That’s what I thought when I first heard about them. I mean, they’re essentially a Band-Aid that claims it will shrink and/or get rid of a blemish overnight. To me, the claims were too high and I wasn’t buying it. I mean, lite- rally they weren’t getting any of my coins. Then, one day, Emily Ferber of Into the Gloss made my thoughts on pimple patches completely flip. I honestly didn’t even read her article, whoops, but just took a mental note of the title: How Did I Only Just Get Into Pimple Patches?!? However, even with a title that compelling, I still didn’t invest in any acne dots or pimple patches, which I now completely regret. Recently, I found myself on Into the Gloss again, this time reading their most recent ITG Top Shelf. The woman was gorgeous and the product shots were lust-worthy, typical ITG. One of my favorite sections on 14 PeachandLily.com BY MARGARET BLATZ the site is the comment section, which is full of beauty junkies giving advice and sharing their thoughts on products, which also some- how never falls short on humor. One of the commenters was raving and backing up the products featured in the article and promised skin an infant would envy if you were to use them, so obviously after reading that, I was all in. I wasted no time checking out the site where she had purchased all of her products: Peach and Lily, which specializes in Korean beauty. Of course, one of the first (award- winning) products that popped up on their welcome page was none other than pimple patches. They were only five dollars, so I felt like it would be crazy not to buy them, espe- cially because the other pimple patches that I had come across started at twenty dollars. Visit clichemag.com to continue reading this article. For about the last three years, logos have been emblazoned on runways from luxury to streetwear. Everyone from Gucci and Vetements to Prada and Off- White wants to have their name printed boldly across any and all pieces, but they are far from simple namings. The trend of logomania stems from more than declaration of status; the movement born from the extravagance of the 80s also plays into the millennial/ Gen Z’s nostalgia for the un-experienced past, want for authenticity, and requi- rement for social-media graphicness. With all the parameters required for becoming the latest fashion hit, logoma- nia pulses trendiness. The ’80s was a time of decadence, status, and extravagance; those that had wealth flaunted it and in this environ- ment, postmodern logomania first reared its head. At the time, fashion focus moved from the traditional, architec- tural style purported by Paris fashion houses to the youthful, street-style stemming from New York. Day-to-day wear became more casual (i.e. jeans, t-shirts) and brands could no longer rely on being recognized for a silhouette, so designers moved their labels from the inside to the outside with the use of logos. Luckily, the ‘greed is good’ hum of the ’80s pulsed around displaying one’s affluence. Visit clichemag.com to continue reading the full article. www.clichemag.com