Cliche Magazine Dec 2017/Jan 2018 - Page 44

Rags to Riches M ost fashion labels aren’t born out of a garage, and if they are, they probably don’t make it out of the garage door; but when Jane Lu has a vision, she stops at nothing to reach it. The CEO of Showpo, an affordable fashion brand that carries everything from trendy shoes to off-the-runway style clothing, Lu is determined, spirited, and passionate. Bored of her life as an analyst, the fashion guru took a trip to Europe and came back inspired. Here, she chats with us about where it all started, gives us some insight into the Winter 2017 collection, and shares some style tips. BY SAVANNAH HUBBARD Cliché: When did you first discover your love for clothes and fashion? Jane Lu: I’ve actually never cared about fashion! I just like cute clothes that don’t cost the earth, which is how Showpo started. Showpo started off as a small business in your garage. What inspired you to take the leap from corporate America into the world of fashion, and how did you go from a garage to where you are now? My first real career job was working as an accountant. I then moved on to be an analyst. Both these experiences were very valuable to me at the time, but after a nine-month trip to Europe, I started questioning if the cubicle, 9-5 life was for me. 44 www.clichemag.com After the failure of my first business, I knew that starting my own fashion company was something I wanted to keep pursuing. When I started Showpo, we literally worked out of my parents’ garage. We slowly began to work out of a larger office, moved into a warehouse, switched to using a third-party warehouse, hired staff, hired more experienced and senior staff, launched new ranges, and launched extended sizes. The first office we got was 140 square meters and cost $30,000 a year. I couldn’t even believe that I was moving out of my parents’ garage and into an actual office. It was unreal! We took out a 2-year lease a