Cliche Magazine Dec 2017/Jan 2018 | Page 37

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3 ) $ 365 , 4 ) $ 395 , 5 ) $ 455 , 6 ) $ 285 , 7 ) $ 350 , 8 ) $ 285 . Available at heirloombags . com
How has your heritage and lifestyle played a role in your company message and your designs ? As parachute kids and work , we did our fair share of international traveling . This inspired us to design for women like us with demanding work schedules and busy lives without sacrificing on aesthetic . HEIRLOOM ’ s designs are vogue , enduring , versatile , and fun . We design for modern , independent women like ourselves that seek quality and design without sacrificing on practicality .
Your Twin collection received the 2016 10th Annual Independent Handbag Design Award for Best Overall Design & Style . What inspired this collection and why do you think it resonated with so many people ? This collection was actually the first line ever created for our brand . Not only is it named Twin collection for the fact that Lynn is a younger twin , but it also encompasses the core essence of our brand : functional designs that are also unique , sophisticated , and wellcrafted . The collection was a product of our blended lives after spending many years living in both U . S and Asia . Our Asian culture influenced our designing of a more proper and structured bag , while our American influence reminded us of the “ practical spirit ” that every bag must also have . We ’ ve included in most of our bags functional features such as a dogclip leather strap for keys , multiple interior slip / zip pockets , and a designated metro card pocket for easy-swipe access . The end product is not only a bag with purpose but also a bag that you can delicately hold as an evening top handle or wear as a cool , chic crossbody bag during the day . I think that ’ s why people love the bag ; it can be your go-to bag for so many different occasions .
Your Spring / Summer 2018 collection is called “ Memphis Movement .” What inspired this collection ? The Memphis Movement was an impactful design movement in the ‘ 80s , a generation where we grew up in , drawing inspiration from art deco and pop art . We used a lot of geometric shapes and pops of color , moving away from the minimalism and monotone color palette , which we have incorporated into our SS18 collection with the use of leather layering , exaggerated mirrored hardware , and geometric shapes . We wanted our products to be visually impactful and fresh , and to stand out from what exists in the market .
Which bag from the Spring / Summer 2018 collection is your favorite and why ? I love our Memphis Shoulder bag from SS18 . It ’ s really HEIRLOOM ’ s take on the classic flap shoulder bag . We ’ ve made it a bit “ cooler ” with wider side gussets , a wide handle strap with nice buckle detailing , and a generous hardware piece in the middle for a bit of pop . We loved it so much , we designed several versions of the bag , with our signature emboss , mixed trim leathers , and ( our favorite ) the Spiked version .
Which other collection of yours would you recommend for new buyers ? In addition to our signature Twin collection , we would highly recommend the Veronica collection . It ’ s a classic flap bag with unconventional detailing . Inspired by a jewelry designer friend , we incorporated exotic and luxurious materials on the bag , mixing delicate python with durable cowhide with front zipper detailing and quilting that is feminine and wearable . On the interior , multiple compartments and zipper pockets were designed to keep personal items well organized and divided ; a design detail is rarely used in classic flap bags . We added double chain straps that not only can be converted into three different looks but also gives movement and flow when carried .
You also sell a range of accessories on your site , including sunglasses , key charms , and pouches . How does the design process for these accessories differ from the design process of your handbag collections , if at all ? When it comes to designing our accessory line , we need to be much more focused and really hone in on what our key design elements are for each season , whether it was color combinations , special trims / leathers , or emboss patterns , and make it work on something much smaller and compact than a regular bag . For example , the size of our signature emboss pattern had to be reworked a few times to make sure it was something that looked good on both handbags and small leather goods . But one thing we always keep in mind when we design anything for our line is that it has to be both functional and fashionable .
What are you working on next ? We are working on our Fall / Winter 2018 collection now . It ’ s still a work in progress , but we are getting really excited about it . You ’ ll not only see a slight evolution in our signature Twin collection but also some exciting new shapes and some beautiful , rich colorways for the fall season as well .
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