Cliche Magazine Dec 2017/Jan 2018 - Page 36

Elements of W STYLE 1 2 36 1) $265, 2) $560. Available at hen designers Tiffany Wu and Lynn Lu created HEIRLOOM, they had a trendy world traveler in mind. Combining fashion with function, HEIRLOOM was born and has garnered great acclaim since its inception. Here, we chat with Tiffany Wu about the inspiration behind their latest collection and how their lifestyle is reflected in their work. BY MEGAN PORTORREAL   Cliché: You started HEIRLOOM Bags because you could never find the perfect bag for your traveling lifestyle. Is it safe to say you design your bags with your own personal style in mind?   Tiffany Wu: We definitely design our bags with a personal touch. We believe that putting yourself as the user when designing is extremely important because functionality plays such an importance in our daily lives and we want our customers to feel connected to our products and make them feel comfortable. For example, we add a hidden card slot at the bottom of our bags for key cards or subway cards, allowing women to swipe through effortlessly, saving time and staying organized. Our passport holders have slim card slots and multiple currency holders, designed for the world traveler. HEIRLOOM is something that is close to the heart, and a woman’s handbag holds her everyday necessities and knows her the best. We design not only for fashion and style but having functional details embedded within the bag are our core values. We believe in beauty on the inside and out.   You created a capsule collection for laptop bags back in 2014 for Apple. What was that experience like? Would you consider creating another laptop bag collection in the future?  We were honored to work with such an innovative company like Apple and work closely with their retail/product team. They believed in our quality and attention to detail, offering products for women that have a demanding lifestyle. The capsule collection was an extension of our main line, created to hold the 13” MacBook with a designated iPad slot and earphone pouch, but can convert into an oversized clutch for a night out. Unlike most “tech” bags, our collection was chic and modern and can be used for other function. Photographs courtesy of ©HEIRLOOM