Cliche Magazine Dec 2017/Jan 2018 - Page 34

an Elegant Winter A Montreal-inspired brand created by designer Marie-Eve Emond, Betina Lou embodies the classic, feminine look women are craving this winter season. This brand places an emphasis on easy-to-wear fashion with French heritage. Inspired by men’s uniform and clothing pieces, Betina Lou adds a feminine flair to each style by incorporating delicate cuts and fits to provide women with a simple, versatile look while also remaining stylish. With sustainability increasing in popularity in the fashion realm, Betina Lou prides itself by operating under an ethical and sustainable code. Natural fibers such as cotton, silk, and wool are used to compose each garment of clothing and promise a long-lasting wear. Centered around neutral shades of blacks and greys, the Betina Lou Winter 2017 Collection appeals to a wide-range of audiences. Whether the consumer is searching for an elegant piece or something suited for comfort, the Winter 2017 Line includes it all. The black Tessa t-shirt dress is perfect for a casual outing or class, while the black E lysa high collar dress is more suitable for a fancy dinner or a date. Those who are more interested in pants or casual sweaters will be impressed with the simple selection of pieces, too. Betina Lou also incorporates a pair of black pants and the grey Viviane sweater for those in search of an effortless, comfortable look. For those in search of bolder options, Betina Lou has you covered. Aside from neutral shades, pops of color do appear within the line. The Esther dress in Indigo offers an alternative deep blue shade to the classic black, while the Fred pants incorpo- rate a gorgeous rust color as an alternative to black pants or classic pants. One of the most unique pieces included in the Winter 2017 line, the rust color, will make a solid white Helena coat in Light Gray, Nova skirt in Marine Striped, Viviane sweater in Light Gray, betinalou.com 34 www.clichemag.com