Cliche Magazine Aug/Sept 2018 | Page 36

CULTURE VULTURES F or generations, subcultures have been defined through the group’s music and fashion to determine the over-arching philosophy that drives them. They are traditionally at odds with the mainstream and are a symbolic form of resistance, so can streetwear be considered a subculture? Yes, but not anymore. It’s safe to say that luxury’s appropriation of streetwear and its popularity in the mainstream has stripped streetwear of its status as a subculture. But before that, how did a style of dress become one of the coolest clubs? In the 1980s and 90s, subcultures like punk and grunge were mostly defined through the music the members listened to; clothing was used more as a symbolic representation of affiliation to the subculture. The conspicuous consumption (i.e., the spending of money with the purpose of Kylie Jenner in Supreme via @kyliejenner on instagram Justin Bieber and Hailey Baldwin via @highsnobiety on Instagram 36