Cliche Magazine April/May 2018 | Page 13

Was it difficult for to break into the cosmetics market in North America? No and yes. There is such a huge potential for this industry in America due to the cultural focus on beauty. But there are many, many competitors in the market, you simply have to find your place in it. With such a wonderful product line, Purity Beauty North America is certainly finding its place in North America. Is there any new developments coming to Purity in the future? Yes, aside from previously mentioning Optimum Global Age Defying Cream, we also look forward to providing a new line of masks that will come out in the near future. What's Purity's signature product? An Anti-Aging Pomegranate Serum, however we are working on Optimum Global Age Defying Cream, which is currently signature product in Israel, which we look very forward on bringing to North America. What kind of response have you seen from people to the products? Overall, we are 5 star-rated for our product line. Customers seem very enthused about the products and can't wait to share with others and tell their friends. www.clichemag.com 13