PURE & EASY
R
ivka Ben-Shimon, owner of the College of Medical
Cosmetics in Israel, had a vision in 2004 of skincare
products that delivered optimal results. With a great
deal of ambition and research, her vision started to come
to life. With the help of the college’s students, a team
assembled that formed ideas and treatments, which then led
to be tested and approved. In collaboration with NeoTec-
Kordon Group, producer of high end skin care products
that are used by dermatologists, spas, and skin therapists,
the Purity line was born. Purity offers targeted, highly
concentrated products containing active formulas that
delivers visible results. We spoke with Bojana Iglendza of
Purity Beauty North America, sole distributors of Purity
from Israel, about Purity, how it works, and what’s in store
for the brand. BY NICOLE SARULLO
Cliché: How does nanotechnology work in line?
Bojana Iglendza: The nanoparticles are delivered via
microcapsules. The microcapsules gradually dissolve,
treating the skin throughout the day. This is what makes
Purity Beauty such a high-quality line.
How do they determine the best
natural ingredients to use in the
line?
Purity uses natural ingredients
advanced through scientific
technology to provide top-quality
products that actually work!
12
www.clichemag.com
What is the most popular
product?
The entire line is terrific, but Anti-
Aging Pomegranate Serum and
Hydrophilic Oil Cleanser are the
most popular.