Clearview South September 2014 - Issue 154 | Page 103

recruitment Ten Human Resources Social Media Recruitment Analysis There has been a lot of noise lately revolving around the concept of “Social Recruiting” – the ability to hire candidates through your company’s established social media channels. It is, however, puzzling to see such buzz around the topic of social recruiting with little data to support its effectiveness. An annual survey on the leading hiring channels of the year found that in 2012, only 2.9 percent of hires were attributed to being brought in through social media. Almost every company today has a LinkedIn® profile, Facebook® page and Twitter® channel and is posting and tweeting regularly. With a statistic of only 2.9 percent of hires coming from social media, it is difficult to believe that many job seekers are leveraging companies’ social outlets as a main or even secondary, source for job searching. TakeTwitter, for example. If I like a company, I may follow it on Twitter to receive company news and product updates - not necessarily to find employment. If the company tweets a job opening, it is unlikely that I would be both interested and qualified for that job. Why is this bad? Mainly because companies are opening themselves to a large number of unqualified applications. They can reach a large audience quickly by tweeting, but are they reaching the targeted audience they need? Zappos, the large online retailer, has made a 180 degree change in its recruitment strategy, recently announcing that it will no longer post job openings, even on its own career site. Instead, it will leverage social activity and engagement within an online social media network that requires anyone interested in working at Zappos to register with their online community. This may work for Zappos but not for a small, unknown company that cannot build its own online community. As job openings are retweeted, shared and favourited, they may receive high response from unqualified candidates, wasting time and resources for recruiters and employers. Career sites and job boards, on the other hand, maintain their stronghold in the top three sources for talent with 23 percent and 18 percent respectively in the survey. Area Manager - Camden Trade Centre The Camden Group are looking for Area Managers to join their existing team as they develop and expand their Trade Centre network. Each Area Manager will be responsible for the development of their area including locating the town for each Trade Centre, the recruitment and training of staff as well as the overall sales and marketing responsibility. Are you passionate about customer service? • Can you lead and develop a team of skilled individuals? • Do you have experience of managing multiply locations? • Do you want to join the UK's leading independent Manufacture of Windows and Doors? A successful Area Manager will possess a broad range of skills and abilities including: • The ability to exceed customer expectations. • Great coaching, mentoring and staff development skills. • Sound commercial awareness and judgement. • The ability to prioritise and make the right decision within a constantly changing environment. 2 Positions Available Our Area Managers possess a broad variety of backgrounds. Many have previous experience within the window and door industry as well as trade outlets on one kind or another, you may have experience within a builders merchant environment or similar customer focused trade environments such as DIY, Electricals, tool hire etc. Every Area Manager will earn a competitive basic salary with potential to earn additional bonus. Additional benefits include the use of a company car, laptop or Ipad, mobile phone and access to pension after qualifying period. Camden Trade Centre is a successful and growing business. In the last 12 months we have opened 6 new centres and plan 15 more in and around the UK. For an application form please call Human Resources on 028 9446 2419 or download from: www.camdengroup.co.uk/recruitment www.clearview-uk.com Contact Bill at [email protected] 01454 418855 www.tenhr.co.uk SEP 2014 103