Clearview South September 2013 - Issue 142 | Page 44

industrynews REACH THE MARKET YOU THOUGHT YOU NEVER COULD Distributed through a national network of over 300 trade counters and growing. Industry’s first mobile optimised ezine Clearview Magazine has announced the launch of Clearzine, the industry’s first mobile-optimised weekly e-newsletter. The new ezine brings the latest industry news straight to your inbox every Monday starting in September, and is delivered to over 14,000 industry contacts. It will form part of Clearview’s online and social media proposition for both industry news and advertising. Rob Exley, managing director of Clearview Magazine, explains; “There are a number of ezines across the industry, but they are not designed for mobile viewing. “When you consider that 53% of business people now receive their emails on their iPhone or other mobile device, this means existing ezines are just not effective.” Clearview has taken the lead by developing a completely new ezine designed to operate across mobile phones, tablets, laptops and desktops, Rob continues, “People are busy and don’t want to spend time trying to zoom in and out to read ezines. We designed Clearzine to be sharp, clear and viewable across all platforms. Research shows that mobile optimised emails have dramatically increased readership and response rates, and Clearzine sets a new standard for the industry. “We expect there to be an increased uptake in demand for this ezine and there is a limited number of advertising options within each edition, so we would encourage potential advertisers to get in touch as soon as possible to make the most of this new opportunity.” For more information and to receive your copy, email rob@ clearview-uk.com Dis Na tribu tion ted ally Find out how to become a stockist of Pro Installer, call Rob on 01226 321 450 » Competitions » Special Reports » Readers Letters All the essential news from every aspect of the glazing industry. PRONEWS » Company Features » Industry Comment » Giveaways » Business Find out how Pro Installer can help grow your business, call Diana on 01226 321 450 @proinstaller1 www.proinstaller.co.uk 44 SEP 2013 To read more, visit www.clearview-uk.com