Clearview South November 2013 - Issue 144 | Page 83

installersupport

WINDOW INSTALLERS: ARE YOU
MISSING OUT ON A CHANCE TO SELL
MORE TO THE SAME CUSTOMERS?
When you run a window company, you’re
well aware that finding new customers is
important. Some companies, especially in
the business-to-business sector, can happily
exist for years selling to the same small core
of clients.
But in the window trade, when your
customers are homeowners, there’s a limit to
how many times you can go back and keep
selling to the same people. Once they’ve bought
all the windows and doors they can afford, it’s
going to be a while before you can sell that
homeowner anything else isn’t it?

As any business adviser or management
consultant worth their fee will tell you, it’s very
important that you don’t neglect your existing
or recent customers, the people you already
have a relationship with. If they’re pleased with
your service, then you have a much stronger
chance of being able to sell them something else
and you don’t have to start from scratch with
‘warming them up’.
Quite often, staying in touch can mean
sending an email or leaflet with the latest
‘special offer’, a price discount or some seasonal
promotion.
But what if you could let them know about
something a bit different from the usual
marketing noise window companies make?
Something that’s interesting and of real value
to them?
There is a wide range of components that can
be retro-fitted to existing windows in order to
enhance their functionality or security.

Turn restrictors and brake stays can often
provide additional convenience and prevent
damage, preventing a sash opening too far and
the handle hitting the wall, for example.
Child safety is a very important area. Roto
makes Tilt&Turn handles that can easily be
retro-fitted and which prevent children from
being able to move a window into the turn
mode. This avoids a situation in which a child
could potentially fall out from an upper floor.
Anti-jemmy devices help improve resistance
to break-ins, and can be added to virtually any
existing PVC window or door, as well as many
timber frames.
If you were to provide choices and make
customers aware of benefits that other window
companies are not bothering to talk about,
could that not help give you an advantage?
Roto publishes a weekly blog at http://www.
roto-webshop.com/blog/

NEW MTC SKILLS CARD FOR
THE GLAZING INDUSTRY
Industry Qualifications (IQ)
has joined forces with leading
glazing sector Certification
Bodies BM Trada, CERTASS
and Assure to develop an
MTC Skills Card scheme
for the glazing industry,
designed to assess the site
operative Minimum Technical
Competence requirements for
both Competent Person scheme
membership and PAS2030
certification.
Site operatives in possession of
the MTC Skills Card are able to
demonstrate their occupational
competence to consumers,

employers and Certification
Bodies. The IQ MTC skill cards
will be available for both surveyors
and installers and can be achieved
through possession of an approved
qualification, or a multiple choice
test and on-site assessment. IQ
will administer the assessments,
assessment records and the
production of the MTC Skills
Card on behalf of the appropriate
certification body.
Raymond Clarke, Chief
Executive of IQ stated, “The
MTC Skills Card and multiple
choice assessments due to go
live in November are very

‘The MTC Skills Card and multiple
choice assessments due to go live in
November are very competitively priced’

To read more, visit www.clearview-uk.com

competitively priced. The scheme
design allows each Certification
Body to set its own pricing
and delivery method for onsite assessment. We believe
this offers both a rigorous and
flexible method of delivering the
Government’s new requirement.”
Jason Clemmit, Managing
Director of CERTASS welcomed
the announcement saying, “We
are delighted to have helped
create a powerful platform for an
industry wide scheme along with
IQ and other UKAS accredited
Certification Bodies.”
Jon Osborn, Chief Operating
Officer of BM Trada agreed,
saying “by working together
we have been able to pool our
expertise to develop a robust
and credible scheme. It is a clear
demonstration of what can be

achieved when those with the best
interests of the industry at heart
join forces.”

‘We are delighted
to have helped
create a powerful
platform for an
industry wide
scheme’
Austin Greene, Technical and
Compliance Manager at Assure
said, “This initiative heralds a
real change in the composition
of the qualifications markets in
the glazing industry, embracing
the past but providing a future
underpinned by choice and
quality provision.”

NOV 2013

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