Clearview South November 2013 - Issue 144 - Page 76

conservatorynews ‘SUMMER’ SHINES ON ORANGERY ORDER BOOKS Conservatory installers are being offered tempting discounts in a Synseal initiative to promote its Global Summer orangery-style system on show sites. Steve Allcock, MD of Stafford UPVC said of the system, “We were impressed when we first saw it exhibited at the FIT Show and booked one for our site immediately.” Commenting on their presence at the FIT Show, Mark Schlotel, Synseal’s Head of Marketing stated, “Since appearing at the FIT Show we’ve seen a notable increase in order levels for our Global Summer hybrid orangery. This is the kind of product that needs to be seen and the good news is that, once viewed, people really want to buy it. That’s why we are looking to support and establish eye-catching show sites right across the UK.” “Global Summer fills a natural gap in the market by providing an affordable alternative for customers who would like an orangery but think it would be out of their price range.” “It means our Synseal fabricator partners can offer the look of an orangery at something nearer to conservatory prices and there is definitely a place in the market for that.” PROVIDING THE PERFECT AMBIENCE The growing trend for larger living areas has had positive impact on the market as sales figures can prove for specialist manufacturer TuffX Conservatory Roof Glass over the last 12 months. It would seem the desire to renovate and upgrade existing conservatory roofs is also a growing tendency within the home improvement sector with 10 – 15% of orders taken by the company on a monthly basis being for replacement roof glass. For most homeowners the addition of a conservatory is usually a more cost-effective solution to moving property, particularly if more space is required. Conservatories are a major selling point also for consumers who are looking to make the most of their gardens. The increase in demand would appear to revolve around the ability to enlarge kitchens or informal living areas, which is a continually growing trend. Installing or upgrading conservatories enables the consumer to improve lifestyles and add space in a simple and cost-effective way. This was demonstrated most recently in a striking project in Hertfordshire. Mr Jonathan Lee had purchased a modern converted pub, which proved quite problematic due to one room with a glazed roof. The rain created a major issue every time there was a downpour as the existing polycarbonate roof leaked in various places. Having heard about the possibility of replacing conservatory roofs, he decided that the best solution was to completely replace the old roof with a new self-cleaning glass option. As the room was an integral part of the house it was vital that the right products were used to ensure that the leaks were fixed. The high performance, self-cleaning properties in the Ambience range provided the ideal solution, with the installation of Ambi-Aqua roof glass. Mr Lee comments, ‘I had considered trying to fix the leaks but felt in the long term that it would be more cost effective to replace the entire roof. After hearing about replacement glass roofing options I evaluated the benefits of the Ambience range from my installer, after evaluating each one I felt that the Ambi Aqua option would be of the most benefit, got a quotation and survey done, which all came well within the budget.’ 76 NOV 2013 To read more, visit