Clearview South May 2014 - Issue 150 - Page 9

INDUSTRYNEWS GM Fundraising to Honour WW1 Centenary Following last year’s successful GM Fundraising Hope 66 charity cycle ride across America, the team has chosen to undertake ‘The Poppy Ride’ to mark the Centenary of World War 1 later this year. To avoid ‘donor fatigue’, just a single headline sponsor is being sought for the underlying support costs and each rider will pay a donation fee to take part and cover their individual accommodation and subsistence costs. The combined fees will be presented to the Royal British Legion. Gary Morton commented, “Last year the glazing industry helped us to raise over £210,000 for Hope House Children’s Hospices. Though this remains our focus, we could not let this important Centenary pass without a GM Fundraising tribute to the sacrifice of our countrymen.” ‘The Poppy Ride’ will begin at The National Memorial Arboretum and head for Folkestone with a wreath laying ceremony at the Whitehall Cenotaph en route. Once across the Channel, riders will cycle from Calais to Arras before spending the following day on a circuit of the Somme battlefield memorials, concluding in a Service of Remembrance at the Faubourg-d’Amiens Cemetery around 350 miles. www.gmfundraising.co.uk To read more, visit www.clearview-uk.com MAY 2014 9