Clearview South May 2014 - Issue 150 - Page 19

INDUSTRYNEWS Why innovation trumps invention Martin Dickie, Business Unit Director, DoorStop examines what innovation really means. A lot of what passes for innovation is a new product or ‘improvement’ that doesn’t actually solve any real problems for the customer or end-user, but the inventor thinks is marvellous. They’re inventions in search of a problem. That’s why most inventions never make it to market; they just don’t excite or interest users. Once the ‘shock of the new’ has 76VB