Clearview South March 2014 - Issue 148 - Page 12

INDUSTRYNEWS Van users are missing a trick or two.... Van users who think fuel cards are just about refuelling are missing a trick or two, according to Steve Clarke. Network VEKA “leads” the way Members of Network VEKA have been making the most of a local lead generation programme from the trade organisation, with more than 4,168 leads generated last year alone from the digital web tools. As part of their membership to Network VEKA, members have always had free enquiries that are generated from the main Network VEKA website. Network VEKA MD John Ogilvie explains: “Although members benefit from enquiries generated centrally by Network VEKA, they may also supplement these by investing in dedicated digital support, including a series of web tools or a complete new website. Our members can access a toolbox which enables them to review and control their websites, enhance their reputation, push them higher up on the Google rankings and effectively, double their sales enquiries overnight. “With the home improvement industry becoming more and more competitive, Network VEKA’s Web Tools allow members to capitalise on this with a strong online presence and a professional looking website. To date, Network VEKA members have received more than 1,543 customer reviews on the growing All Checked site.” Network VEKA, 01282 473170, www.networkveka.co.uk 12 MAR 2014 Steve is well qualified to comment, being marketing manager for The Fuelcard People, a Fuel Card Group company. Their customers can use the fuel cards themselves for a variety of non-fuel purposes, from lubricants to M6 tolls. As customers, they can also opt for CO2Count, the only service offering vehicle emissions reporting to Defra standards, and can apply for the Discount Service Card. This free card offers significant savings of up to 50% on tyres, exhausts, batteries and more. ‘the first good reason to be switching supplier’ “Fuel cards are not all the same,” said Steve Clarke, “and nor are fuel card suppliers. Anyone running vans should expect cheaper fuel, with no transaction charges, to be only the start of the benefits. They should be asking their dedicated account manager about this – and if there is not a named individual looking after their account, that is just the first good reason to be switching supplier.” UNIVERSAL ARCHES SHAPES UP FOR ANOTHER RECORD YEAR Exciting plans for 20th anniversary. For profile bending specialist, Universal Arches, 2013 proved to be its most impressive yet with sales up 32% on 2012, success at the FIT Show [