Clearview South July 2014 - Issue 152 - Page 71

July 2014 FITReview ERA’s new product proves to be totally ‘Invincible’ Proving the point of being one of the top hardware manufacturers and suppliers in the industry, ERA demonstrated yet another first-of its-kind, innovative idea at the 2014 FIT show with the launch of their ‘Invincible’ cylinder. The new Invincible cylinder is uniquely shaped with more than 85% more metal than a standard cylinder to strengthen the cylinder against attack. ERA also designed and launched a new range of handles and lock case to complement the product. Will Butler, ERA Group Marketing Director advised “While other manufacturers have developed products to protect the cylinder from plug extraction, bumping and snapping, we have developed a cylinder that completely eliminates the problem” “And to prove our point we demonstrated how the new Invincible cylinder can perform by treating visitors to a live demonstration of the product versus a standard euro-cylinder every hour over the three day event. Each time the Invincible cylinder was unbeatable, even after three minutes of forceful attack.” Will concluded. The Invincible cylinder has been redesigned to create a more robust ‘squared’ off platform that significantly strengthens the mechanism against attack - of any kind. Even after 15 minutes attack at ERA’s UKAS accredited test house, the cylinder could not be beaten. ERA also profiled a range of Fab & Fix door and window hardware products. Fab and Fix was acquired by ERA 2 years ago and since joining the group the range of products has grown to cover more than 250 different products in 11 different finishes, including the recently added ‘Graphite’, a brushed chrome effect colour. Fab and Fix has also added the S Series Stainless Steel range, a choice of hardware manufactured from investment cast grade 316 austenitic stainless steel which delivers an outstanding 1000 hours of salt spray resistance. For more information please contact ERA on 01922 490000 or visit www.erainvincible.com Welcome to Solidor AR ® Solidor has launched an exciting new app utilising cutting edge technology which gives customers and suppliers a huge amount of interactive material when they simply point their phone or tablet at a Solidor Augmented Reality (AR) trigger photo or logo. High security, energy efficient composite doors | solidor.co.uk Download the Solidor AR app today 71