July 2014
FITReview
There’s no business like FIT Show
business for The VEKA UK Group
The VEKA UK Group took an
expansive stand at this year’s FIT
Show with a host of new products
and services unveiled.
Sales and Marketing Director Colin
Torley explains: “We chose to launch
a number of our newest products and
services at The FIT Show because it
is the biggest event dedicated to our
industry.
“The new Imagine Bi-Fold Door was
undoubtedly the ‘star of the show’ for
us, and received a huge amount of
attention. This is a product that we are
extremely proud of, so it was great to
see everyone taking such an interest.
Installers appreciated that this bespoke
system has all the hardware housed
within the profile and that the door
offers a host of benefits to installers and
homeowners. The French Door from the
Imagine range was also extremely well
received, with visitors admiring its flush
finish and innovative features, while our
next generation M70 which takes the
Matrix system to the next level (and will
be available in 2015) attracted great
attention too.
VEKA plc, 01282 716611, www.
vekauk.com, [email protected]
EXCEEDING EXPECTATIONS AT FIT
The FIT show was a
great success for firsttime exhibitor MASCO
UKWG 2014, attracting
unprecedented levels
of enquiries, including
finalising deals on the
stand with new SafeChoice
customers throughout the
three days.
Investment in the doubledecker stand worked well,
taking people through
product, online marketing, and
technology advancements
and overall MASCO UKWG
customer support.
“The whole experience
surpassed expectations,
especially from a networking
and hospitality perspective,
allowing us to raise our
profile and promote greater
understanding of what we
offer,” said Ray McGrady,
MASCO UKWG Marketing
Director. “We cannot wait to
come back in 2016.”
His comments were echoed
by Kevin Cornwall, Sales
Director of Seven Day, the
Group’s nationwide trade
depot network, who said: “The
Show was like no other, there
was a real sense of purpose
with people seriously craving
solutions to today’s business
challenges.”
Nathan Court, Safechoice
UK Brand Manager who heads
up the Group’s retail offering
for installers, added: “Many
companies who took part i