Clearview South July 2013 - Issue 140 - Page 40

NETWORKVEKAAGM2013 Dancing with the Stars Members shown how to take the spotlight. This year’s Network VEKA AGM was another great success, with delegates travelling from every corner of the UK to attend the event at St John’s Hotel in Solihull. The whole AGM had a ‘Hollywood’ theme, as the evening awards and dinner dance sponsored by Clearview and PRO Installer magazines, encouraged guests to dress to impress for ‘A Night at the Movies’ and the day’s conference explained why Network VEKA surely deserves the accolade of ‘Best Supporting Role’ for all the marketing assistance on offer. The afternoon’s conference focussed on addressing changing consumer buying habits, with speakers highlighting the wide variety of new online marketing opportunities available to members. In the spirit of modern marketing practices, the event was tweeted live throughout the day. The AGM was compered once again by John Meredith and his own brand of tongue in cheek humour. Getting personal Tools of the trade Trevor Hind from Network VEKA’s longserving marketing agency, The Image Works, spoke to the membership about the costeffective merits of ‘organic’ Search Engine Optimisation before showcasing the impressive Network VEKA Marketing Portal. Trevor explained: “Network VEKA’s Marketing Portal offers member companies the chance to personalise a wide range of professionally-designed marketing materials – all at the click of a button. “Members can simply log in to view everything from adverts and posters, to mailers and brochures and then personalise these items to suit their company. All the items already feature their individual details and logo, and they can then add any extra details that they wish, such as special offers or other companyspecific information. “It’s an extremely cost-effective solution which ensures that marketing is consistent and professional and, as Network VEKA has commissioned the design and copywriting already, there’s only the printing and postage costs left to pay.” www.networkveka.co.uk/marketingportal Network VEKA MD John Ogilvie then took to the stage to introduce the new suite of Network VEKA Tools, which can be added to members’ websites to help them compete for more business in their local area. John explained how these online tools can be implemented to make sure that every member company is getting the most from their website and converting more online visits into sales. “There are a number of features to choose from and members can decide whether to go for the ‘full package’ including a complete new website, or simply pick and choose the pag W2FBv&W7B6W'fRFV"W7Fr6FR࠮( vW26VFS&6RVvRfVVF&6vVW&F"6v66RvRF66VBfV6W"VvRB6G&VFVFBBvRFRf&W2fVGW&W2( FW6R6RFW6RF2fR&VVFW6vVBFVWGv&dTV&W'2W7F&Ɨ67G&vW"vV"&W6V6RBvWB&RWBbWfW'76&R6W2'GVGƖR( FRFV2FB'6&rFW6RF2vFW"W7FrGfW'F6rB"R6GW&&RvV"G&ff2FVƗG6W2VG2( wwrWGv&fVF26V6FRFRWFrV6VVBFBFRdTTw&W( 2ƖR( FW6vF.( f6ƗG2&VrFRf&Rg&VRb6&vRf"W6RFRvV'6FW2bF6RV&W'2FB6''FR&vFW"66FRF"&vRwwrg&FF'2V6Ф66666ࠤWBWFWVFVB7VW'2F67W76VB66VFvFFRtGFVFVW2vF'F7V"f7W2vvRBr6&Fb66VF7FfGB( W"6Ɩ6( &66&RfW'W6VgVvF&7BW"vV"G&ff2BvWBW"'W6W72F&vǒFR"6V&6VvW2ࠣCT#0F&VB&Rf6Bwwr6V'fWrV6Р