Clearview South July 2013 - Issue 140 - Page 28

INDUSTRYNEWS NEW LITERATURE PROMOTES BENEFITS OF PVC CLADDING Freefoam Building Products has launched new benefits-led literature to promote the PVC Fortex cladding range. Homeowners who have done many of the obvious improvements like loft insulation may have overlooked the large gaps of poorly insulated wall where money just leaks out. PVC Cladding is the ideal solution. Fortex PVC cladding is manufactured using an environmentally friendly lead-free formulation to provide a consistent, stable low maintenance long life external wall covering with excellent thermal conductivity of between 0.06 and 0.1 W/mk, depending on profile thickness. The range is not only hard wearing, qualifying for a 20 year guarantee on white products, it is also aesthetically pleasing with its embossed textured wood graining and a range of seven subtle ‘heritage’ style colours developed using the unique patented Colormax™ technology. Colin St John, UK General Manager, commented, “The new literature will enable us to promote the range to developers, suppliers and installers.” Download it at http://freefoam. com/trade/brochures-and-techinfo Call 01604 591110, email or visit POINTS WIN PRIZES IN NETWORK PROMO Planitherm Network members now have even more reason to get active, thanks to a major incentive promotion launched by Saint-Gobain Glass. Any member can win high cash value points by just doing what they do best, making the most of the Network’s benefits, then spend them as High Street vouchers or redeem them for even higher values of Planitherm branded items or any service from the Planitherm Marketing Portal. The promotion, which runs until October means member companies can score one point for every £5 of print via the Portal, 5 for each homeowner entered in the Network’ s prize cash-back draw, 10 for each Installer Toolkit order and a generous 100 points once all of a company’s customer-facing staff have completed the online training module. Each 100 points are worth £100 in shopping vouchers or £150 in Planitherm products and services. Residential Market Manager Craig Dodsworth said: “Obviously, the greatest incentive for our members is closing sales and the Planitherm Installer Network continues to prove itself in that respect. But this new points scheme is the icing on the.” Visit LIFE IN THE OLD MARKET YET There is plenty of life in the conservatory market – that is Synseal’s assessment of the market following the systems company’s successful outing at this year’s FIT Show. Synseal has announced that its Global Summer orangery received an almost unexpected amount of interest at the FIT Show, with installers clamouring to get their hands on one. “Even we were surprised at just how popular the Global Summer orangery was,” David Leng, Synseal’s chief executive, said. “We‘ve had an uplift in order intake for our orangeries following the FIT Show, and we even sold the one we had on the stand. It has really caught fitters’ imaginations.” David explained that the company had already invested in a considerable amount of time canvassing the views of installers in a bid to develop a product that would both rekindle homeowners’ love of conservatories while being fitter friendly. “Prior to the FIT Show, we had already received plenty of positive feedback from our customers who said that they are mightily impressed with the Global Summer orangery as an exciting new product, while appreciating the concept behind it,” David said. 28 JUL 2013 To read more, visit