Clearview South July 2013 - Issue 140 - Page 14

DOORS&WINDOWS New Premises Beckon After BiFold Boom Testament to recent growth, Whiterose Windows Limited has recently relocated to larger premises in Brighouse, West Yorkshire after the company began fabricating bi-folding doors two years ago in response to flattening of the window market. Whiterose owner, Tony Smith, chose the Liniar Bi-Fold Plus system, which was an instant success due to the realistic prices Whiterose was able to offer as a result of keeping the company’s overheads to an absolute minimum. However, customer feedback suggested that there was becoming more and more call for an aluminium bi-folding door, so last year, after thorough research, Whiterose began to fabricate the Smart Visafold 1000. Following the success of the PVCu bi-fold, Tony chose to implement the same business plan for his aluminium bi-folds and this has certainly paid off. So much so that Whiterose soon found it necessary to move to larger premises, increasing production capacity and also providing better motorway access for Whiterose’s own nationwide delivery service. Tony points out that the company has received criticism for the prices he is able to achieve and is quick to emphasise that this is all purely down to keeping his overheads to a minimum. Whiterose does not have any salespeople, nor does it have a showroom, yet most of its custom comes from repeat business and the quality of his products and service sells itself. For example, Whiterose does not use a courier service and its delivery drivers are also experienced installers who offer assistance on the first install to customers who are not familiar with fitting bi-folding doors. “We do the right job at the right price,” says Tony modestly. Tony prides himself on honesty and it can certainly be said that he believes in offering his customers the personal touch… If you ring the main number for Whiterose you it will always be Tony that answers. Phone or fax for a quote, Tel: 01484 717669, Fax: 01484 713586, Email:, www. RESIDENCE 9 Ultimate70® glass RESIDENCE 9 BS7950 KM 98962 BS7412 KM 98963 BS12608 KM 13358 KM 533078 Safety Glass KM 37917 IGU KM 565878 Energy Rating 14 JUL 2013 To read more, visit