Clearview South January 2014 - Issue 146 - Page 69

INSTALLERSUPPORT BACK ON THE BOX WITH NEW ORANGERY STYLE Synseal is featuring on TV with a focussed advertising campaign promoting the lifestyle benefits of orangery-style extensions. With potential to reach more than 28 million viewers, the 20-second commercial will be initially screened on the ITV4 and Home channels during January and February in time for the 2014 home improvement season. The ad, based on happy family scenes filmed in two large orangery-style conservatories to show how the welcome additional living space can be enjoyed both in the daytime and at night, will encourage viewers to visit the newlook Synseal Homeowner website, which is specially designed to provide leads to approved Synseal Registered Installers but, as Mark Schlotel, Head of Marketing, explained, this initiative will benefit all Synseal installers: “This ad presents orangeries and then clearly projects the Synseal name so it will give a great boost to brand awareness, and that is something all our installers can share – whether they fit conservatories or not. The adverts will be timed to start just after the Christmas holiday as people are then thinking about home improvements for next year, and the initial 2-month campaign may well be extended depending on the level of interest it generates.” UPDATE TO CONSUMER WEBSITE IN RESPONSE TO VISITOR SURGE REHAU is following the same advice it offers to all its fabricators and is keeping its consumer website fresh and updated. The site at has just received its latest makeover, which has made it both more appealing to homeowners and easier to navigate. New photos showing the most stylish recent installations have been added to the website and the homepage has been redesigned to make the ‘calls to action’ clearer and easier to use. There is now a more direct prompt for visitors to search for a REHAU Authorised improved SEO and has added new drop down menus and instant access to the consumer brochures for REHAU’s window, door and conservatory ranges. Links have also been included to both Facebook and Pinterest, again in line with the company’s recommendations to its customers. partner in their area and a new Geolocation service means that the site can identify a visitor’s location automatically without them needing to enter their postcode. REHAU has matched improved functionality with Customers who want advice on how they can update their own websites or create a mobile version, can contact REHAU’s marketing team on: 01989 762600 or via enquiries@ or Twitter (@REHAUwindows) Mentor success for members When Kent-based AthermEco joined the industry’s leading standards organisation, Network VEKA, earlier this year, the company was relatively new to the window installation business, despite its 35 years in the home improvement industry. With a successful building company that is already long standing, the double glazing and conservatory side of the company developed out of their existing customers’ need, and the company looked to fellow Network VEKA member, Weruwise for some tips and advice on succeeding in the glazing industry. “It’s well known in the industry that part of the Network VEKA philosophy is members To read more, visit helping each other out, sharing experiences and best practice. While we have an abundance of technical support from Network VEKA itself and our fabricator, we wanted to speak to the team at Weruwise – as they are a well-established Network VEKA installer that has seen considerable growth in its 30 year history,” Toni Young, who runs the company with husband Rob, explains. “Steve and the team have built a fantastic business, and prove that by getting the basics right and focussing on customer service you can be successful. We are fast learning about the benefits of being a part of Network VEKA.” Network VEKA, 01282 473170, JAN 2014 69