Clearview South January 2014 - Issue 146 - Page 43

GLASS&SEALEDUNITS Dedicated to Insulated Glass In recent years the focus at Thermoseal Group has changed from distributor to manufacturer. In light of this, the Group has revisited the brand image. Samantha Hill, Marketing Manager at Thermoseal Group discusses the introduction of a new strapline and branding strategy for the Group – ‘Dedicated to Insulated Glass’… “Thermoseal Group started out as a Birmingham-based business supplying glass machinery to sealed unit manufacturers back in 1979. Its initial major success was the introduction of one of the first hopper-fed hot melt machines used to apply secondary sealant to double glazing units. The Group quickly developed a reputation as a supplier of quality machinery backed up with industry-leading customer support. The next major decision for the organisation was to supply insulated glass sealed unit components sourcing quality components from selected worldwide suppliers. With a strong grasp on market requirements and the ability to negotiate suitable rates of supply, this part of the Group To read more, visit grew to become Thermoseal Group’s core business with over 1,500 components on offer. The Group’s first manufacturing venture was the purchase of Perma Led adhesive lead company in 1999. This proved to be a successful addition to the Group’s product offering. “Until recently, we were proud to promote ourselves as the UK’s leading supplier of insulated glass sealed unit components. However, in the past few years Thermoseal Group has again opted for a major strategic change - to become a manufacturer of warm edge products prompted by changes in regulations, which have brought about an increasing demand for more energy efficient windows. “To meet this demand we initially supplied a high quality European leading product Thermix warm edge spacer. The Group then embarked on an extensive research project to manufacture high performance industryleading products. With investment in excess of £5 million to set up a rapidly expanding manufacturing base, as well as a growing injection moulding division, we are now a leading UK manufacturer of warm edge spacer bars and accessories. “I for one am proud to work for a British manufacturer and am proud to have seen the major growth and manufacturing development at Thermoseal Group in my time here, but it is the professionalism and dedication behind the scenes that has led to the re-branding. We are now far more than a supplier to the insulated glass industry. We are dedicated to its future.” JAN 2014 43