Clearview South Feb 2013 - Issue 135 - Page 52

INDUSTRYNEWS The Growth Differentiation Factor Potted History Upwardly Mobile Dempsey Dyer has been manufacturing windows, doors and conservatories for over 35 years. It has been a Deceuninck fabricator since 1977 and more recently introduced Beaumont timber-look windows, doors and panels to its portfolio. But that’s not what this is about… Keeping Up Appearances Stepping into the Dempsey Dyer showroom you could be forgiven for thinking you’d arrived at a top architectural practice in Manchester or London. Slick, innovative, full-length cabinets each reveal one of the carefully selected products from the discerning Dempsey Dyer portfolio. Other doors and windows are shown in situ within the showroom, including an impressive set of bi-folding doors. This place means business. And the presentation of the showroom is a deliberate nod to the quality of products, the conscientiousness with which they’ve been chosen and the acknowledgement that every customer is different. Rather than packaging the products it wants to sell in a way that its customer will swallow them, Dempsey Dyer has selected ranges based on margin rather than turnover. Then, through careful consultation with customers to ascertain the type of business they aim to win, they pick and chose from Dempsey’s offering to create a winning formula to their exact requirements. Favouring the Bold The next step in this evolution then is to establish a national spread of regional bu