Clearview South August 2014 - Issue 153 | Page 6

INDUSTRYNEWS Media call on CPA to comment on rise in female workers The Consumer Protection Association (CPA) was recently contacted by the Sunday Independent and asked to comment on the rise of white van women; following the publication of an article about how women now represent 5.7 per cent of trade workers. The CPA provides IBG’s and services that help installers achieve sales and grow their businesses. CPA Director Jeremy Brett’s comments then appeared in the Daily Mail and he was also contacted by Sky News to comment. He said: “We have been operating in the building and home-improvement industry for over 20 years and there has been a quantum shift. Wind back 20 years and it was very rare to see women working in the building trade, but we are seeing a change. It is also changing at a management level - more women are taking roles as CEOs and directors.” These figures have been accompanied by a drop in the number of foreign migrants working as builders and tradesmen, which has virtually halved in the past four years. Tel: 01462 850062. Email: [email protected] SALESTRACKER - TURNING HEADS AT FIT Exhibiting under the Marketing Village umbrella, Insight Data has been relentlessly promoting a better way for business in the fenestration industry throughout the FIT Show. Visitors to the Marketing Village were welcomed by Insight Data’s Jade Greenhow, Zach Ward and Kirsty Winter, who were on the stand for the duration of the show to give live demos and talk about the company’s revolutionary sales and marketing software, Salestracker. The Marketing Village quickly became the place to be, with Insight Data revealing the first teaser for Salestracker Mobile, to be launched at the end of September. The mobile version will incorporate new features and use location-based technology, making it the ideal tool for field salespeople. Helen Costeloe-Hughes, Commercial Director of Insight Data said: “Marketing Village was the hot spot for fabricators, system companies and suppliers looking to grow their businesses by using the latest marketing technology”. The high footfall to the stand was rapidly converted by the Insight Data team in 150 quality leads. Call 01934 808 293 or visit www.insightdata.co.uk The VEKA UK Group approves installers The VEKA UK Group believes that becoming an ‘Approved Installer’ ticks all the boxes for a better business. The Group unveiled its innovative, new Approved Installer scheme at this year’s FIT and received some extremely positive feedback. VEKA and Halo customers can now become ‘Approved Installers’ and enjoy a host of benefits as Sales and Marketing Director Colin Torley explains: “Becoming a VEKA or Halo-Approved Installer allows companies to further build their business on the sterling reputation of The VEKA UK Group. It allows installers to prove their commitment to quality 6 AUG 2014 “Our Approved Installers can even benefit from homeowner sales leads generated via a dedicated consumer-facing website. ‘completely free’ Colin and the team introduced the Approved Installer initiative at The FIT Show. and attract new customers with a range of professional marketing materials. These can be personalised and there are items available exclusively for Approved Installers, such as retail brochures and more. “Becoming an Approved Installer is completely free and installers can find out more about becoming ‘Approved’ and finding an Approved Fabricator partner in their area by visiting www.fab-match.com”. VEKA plc, 01282 716611, www.vekauk.com, [email protected] To read more, visit www.clearview-uk.com