Clearview South August 2013 - Issue 141 - Page 70

BUSINESS Campaign to attract young people into joinery The ‘Wow I made that!’ campaign set up by the British Woodworking Federation (BWF) to attract young people into the joinery industry has won the 2013 ‘Electronic Communication of the Year Award’ at the Trade Association Forum awards. The BWF’s campaign was established to provide information, advice and guidance to young school leavers interested in a career in woodwork and joinery. After research among employers, schools, pupils and parents, BWF decided that Facebook and Twitter would be the two most accessible social media platforms to reach young people and the people who influence their career options. These channels are supplemented with a range of quality videos via YouTube, which tell the story from the point of view of young apprentices who have just started out in their careers. Dave Campbell, Manager of the BWF’s training arm, the Woodworking Industry Training Forum (WITForum), said: “As an industry, we are facing a significant skills shortage in the future, and we do need to find new ways to reach out and engage with the next generation of talented people who we want to bring into joinery manufacturing. We felt the best way to reach these young people was through social media.” Workloads increase but recovery still not certain Overall builders’ workloads across Britain have begun to increase for the first time since the economic downturn began, according to the latest research from the Federation of Master Builders (FMB). The FMB’s State of Trade Survey of member firms shows the net balance for workloads, expected workloads and enquiries in the second quarter of 2013 was positive across most of the UK for the first time since 2007. However, there was cause for alarm in Scotland where a negative net balance of -26 was recorded showing that conditions had deteriorated for SME builders during the three months to June. Overall though, the signs are that business confidence is starting to improve among SME builders. Brian Berry, the Chief Executive of the FMB, said: “While these figures are a sign that the worst may finally be behind us, the building trade has a long way to go to get back to pre-2008 levels of employment and output, and there are many hurdles still to overcome. We must not be complacent, as consumer confidence is fragile at best. The FMB will continue its work to champion professional builders over the cowboys.” Berry concluded: “It is now more important than ever that the Government acts to secure this nascent recovery. Policies such as the Green Deal and Funding for Lending schemes, which should have given a boost to construction SMEs, continue to underperform and aren’t providing the improved access to finance and new work that they promised.” To read the results of the FMB’s latest State of Trade Survey in full, visit A New look BM TRADA Group, the UK-based international testing, inspection, certification and compliance body has introduced a new name and visual identity from 1st July 2013. The move, aimed at improving clarity of communications and emphasising the group’s strengths, will see all BM TRADA Group companies (with the exception of FIRA International Ltd) trading under the same name – BM TRADA. Historically, the group has delivered its services through a number of individual companies including BM TRADA Certification Ltd, TRADA Technology Ltd, Chiltern International Fire Ltd (including Chiltern Dynamics) and a network of international offices. These will all now adopt the new name and visual identity. By creating a strong single identity, BM TRADA aims to highlight the broad range of services it offers, increasing the understanding of all across its wide customer base. A new strapline ‘… when experience matters’ emphasises how the group’s depth of experience adds value to all of its services, enabling it to make sound judgements when it comes to developing new services and finding solutions for clients developing new products or new uses for existing ones. BM TRADA is also introducing two new and distinct certification marks for clients of its certification services. For further information, visit the new BM TRADA website: www. 70 AUG 2013 To read more, visit