Clearview South August 2013 - Issue 141 - Page 29

INDUSTRYNEWS Bespoke Marketing Portal Network VEKA is delighted to be able to offer member companies the chance to personalise a wide range of professionallydesigned marketing materials – all at the click of a button. The Network VEKA Marketing Portal was unveiled at the organisation’s recent AGM in Solihull. The Marketing Portal is an online facility that will allow members to access truly individual marketing materials that feature their own USPs. John Ogilvie Network VEKA MD explains: “We’ve always been extremely proud of the marketing support we offer to Network VEKA members and now we’ve made it even more convenient and cost effective. “Members can simply log in via the Network VEKA website to view everything from adverts and posters, to mailers and Generating £25k a month A Trusted Local Supplier has generated twenty five thousand pounds worth of business, for five consecutive months, thanks to the UK’s leading lead generation service. Rochester-based Trade2Trade Windows has converted a minimum of £25k a month for the last five months by converting leads sent to them by Leads2trade, the company behind the Trusted Local Suppliers network. Leads2trade generate double-qualified home improvement leads via a 200-strong online network of sites where homeowners register to find tradesman to carry out work such as conservatory and double glazing installations. All leads go through a rigorous vetting process to become double qualified before they can be passed on to a tradesman to follow up. Rob Laurence of Trade2Trade Windows Ltd elaborates on how successful the scheme has been for his business: “The bottom line is, it’s a first class service and it’s simple. I can get leads when I want them and in whatever quantity and area I want them.” brochures and then personalise these items to suit their individual company. Once a company’s logo has been uploaded, they just need to add any extra details they wish. It’s an extremely cost-effective solution which ensures that marketing is consistent and professional - and as we’ve commissioned the designs and copywriting already, there’s only the printing and postage costs to pay. There’s no point being the best at what you do, if you don’t shout about it.” Network VEKA, 01282 473170, www.networkveka.co.uk CUSTOMER REWARD SCHEME PROVES POPULAR REHAU says that it is delighted with the response so far to its launch of the REHAU RELATION customer reward scheme. More than 100 customers registered for details when it was launched at the FIT show amid REHAU’s popular Meet the Family campaign, and the response since then has been so positive that over 100 fabricators and installers have already been issued with their personalised membership cards. Members who sign up to REHAU RELATION receive a card that they can use in stores or online to access discounts and special offers from local and national retailers, restaurants and leisure outlets. Big name High Street retailers such as Boots, Costa, Sports Direct and Tesco are all signed up to the scheme, along with online specialists such as Amazon and Expedia. Richard Barlow, a Director at trade fabricator UK Window Systems, has already received his own REHAU RELATION membership card and is so impressed with the benefits on offer that he is organising an Open Day at his Stoke on Trent premises shortly to promote the scheme to his installers. He says: “We can certainly see the potential of using the REHAU RELATION scheme as an incentive for our customers.” Full details are on the new dedicated trade website at www.REHAUtrade.co.uk/relation. ‘Being a Trusted Local Supplier gives installers massive kudos’ Andy Royle, who is Director at Leads2trade comments: “It’s really rewarding to see the difference our service has made to Trade2Trade. Being a Trusted Local Supplier gives install W'276fRVF2vFVvW'2( VG2"G&FRƖ֗FVBWW6RRbFRV&VBVW'&fR&BVFW'6W7F6'B4B4tࠥF&VB&Rf6Bwwr6V'fWrV6РTr#0#