Clearview South August 2013 - Issue 141 - Page 24

INDUSTRYNEWS New digital marketing tools unveiled An exciting new range of Network VEKA Web Tools has been launched by the organisation in order to help their members get the most from their websites. There are a number of features to choose from and members can decide whether to go for the “full package” including a brand new website or simply pick and choose the pages that will best complement their existing site. The impressive web enhancements included are: a Price Engine, a Feedback Generator, a Showcase Page, a Discount Voucher Engine and a Control Panel to allow members to edit and manage all the various features. Network VEKA MD John Ogilvie explains: “After personal recommendations, the internet has quickly become the “first port of call” for homeowners looking to improve their property. With the home improvement industry becoming more and more competitive, Network VEKA’s Web Tools allow members to capitalise on this with a strong online presence and a professional looking website. The idea is that these simple-to-use tools have been designed to combine with members’ existing advertising and PR to turn increased web traffic into quality sales leads.” ‘A strong online presence and professional looking website’ You can learn more at www.networkvekatools.co.uk. Network VEKA, 01282 473170, www.networkveka.co.uk TOP 20 MOST INFLUENTIAL TWEETERS REHAU has been named as one of the Top 20 most influential Twitter users in the double glazing market for the first time. A new entry at number 19 in the list compiled by Greendeal Homes, REHAU has been recognised for how it uses its Twitter profile to enhance its brand, generate leads, educate the market and engage with the rest of the home improvement sector. With almost 1800 followers, REHAU has been active on Twitter since the end of 2011 and was quick to recognise its potential as part of its social media activity. Sarah Hitchings, the REHAU Product Manager who manages the Twitter feed, said: “We’ve always recognised the role that Twitter can play in influencing the market and it’s great that our efforts have been recognised. “Twitter is now an important element in how we promote REHAU and particularly in how we build contacts and relationships with architects and specifiers. We’re looking to build on what we’ve achieved so far and encourage our customers to tap into the benefits which Twitter can offer.” REHAU is planning a series of social media workshops for customers later in the year. Fabricators and installers can register their interest now on REHAU’s Facebook page (REHAUWindows), by emailing: Sarah.Hitchings@rehau.com or by tweeting @REHAUwindows. Free acoustic calculator attracts hundreds of new members The Guardian Plus Technical Centre has proved to be a priceless asset across the Glass and Glazing Industry, providing instant answers to technical enquiries and questions. Based on a keyword search facility, which scans hundreds of technical documents relating to glass and glazing, the Guardian Plus Technical Centre answers even some of the most obscure of technical questions. Taking this further, the Guardian Plus Technical Centre provides a PDF download option associated to the enquiry, which not only answers the question but can be passed on to customers or consumers. It is becoming a key tool for any business involved in the glass or glazing industry and it’s free to join. One of the key features of the Guardian Plus technical centre is the acoustic table, which enables customers to get instant acoustic performance certificates for over 470 glass and glazing configurations. The new acoustic table has been very carefully designed and tested by Guardian and Guardian Plus members to ensure it meets the exacting needs of the industry; the result is one of the most useful tools for acoustic calculations available! Visit www.guardianglass.co.uk and select Guardian Plus for more details and to join the programme. 24 AUG 2013 To read more, visit www.clearview-uk.com