Clearview North September 2014 - Issue 154 - Page 33

INDUSTRYNEWS // NOW SUPPLYING modus TO THE TRADE BWF wins national award for membership growth Bucking the trend of many trade bodies which have seen sharp declines in membership over recent years, the British Woodworking Federation (BWF) has won the 2014 Trade Association Forum Best Practice award for Membership Success of the Year. The award acknowledges the hard work and dedication the BWF puts into developing and supporting its membership. BWF membership had declined in 2010 but stabilised in 2011 following a significant overhaul of the organisation’s communications, website and membership application processes and an investment in improved PR and marketing. With the arrival of the new chief executive, Iain McIlwee, the BWF refocused on growth at the start of 2012 and set a plan to bring in 100 new members a year. Growth was centred on the principles of excellent service, clear communications and fanatical follow-up. Momentum gathered throughout 2012 with the BWF ad F