Clearview North September 2014 - Issue 154 | Page 103

recruitment

Ten Human
Resources
Social Media
Recruitment
Analysis
There has been a lot of noise lately
revolving around the concept of
“Social Recruiting” – the ability to hire
candidates through your company’s
established social media channels.
It is, however, puzzling to
see such buzz around the
topic of social recruiting
with little data to support its
effectiveness.
An annual survey on the
leading hiring channels of
the year found that in 2012,
only 2.9 percent of hires were
attributed to being brought in
through social media.
Almost every company
today has a LinkedIn® profile,
Facebook® page and Twitter®
channel and is posting and
tweeting regularly. With a
statistic of only 2.9 percent of
hires coming from social media,
it is difficult to believe that
many job seekers are leveraging
companies’ social outlets as a
main or even secondary, source
for job searching.
TakeTwitter, for example. If I
like a company, I may follow it
on Twitter to receive company
news and product updates - not
necessarily F