Clearview North September 2014 - Issue 154 - Page 10

INDUSTRYNEWS How the SafeChoice App can help you to sell New technology is helping installers to close more sales. A great example of this is the well-received Safechoice Window and Door design App, launched at this year’s FIT Show. Nathan Court, SafeChoice UK Brand Manager explains how it works. Apps are pretty much an essential part of modern life these days and rarely a day goes by when we don’t access one of these self-contained little computer programmes on our smartphones or other mobile devices, for example to conduct business or simply source information. Our new Safechoice App is a core element of our Safechoice Partnership proposition, the exclusive, retail window, door and conservatory support solution from MASCO UK Fabrication. This handy App is a first for us and since unveiling it at the 2014 FIT Show, it has generated a terrific response from installers wanting to know more about the Safechoice Partnership and how it can help their businesses. It acts as an innovative differentiator for window and door companies to stand apart from the rest. 10 SEP 2014 The App is an excellent way of helping customers to visualise how their homes will look with replacement windows or doors and has been specially designed to take the guesswork out of choosing these new home improvement products. It provides added reassurance for them when they’re making a big long-term investment that will last for many years. Simply take a photo of your customer’s property and you can superimpose any product from the comprehensive SafeChoice window and door range onto the picture; allowing the customer to see what their home could look like with coloured windows, a composite door, decorative glazing… the list is endless! The SafeChoice app gives you access to our huge range of styles, colours and glazing options across our entire window and door range; it’s intuitive and easy to use, allowing you to mix and match on-screen until you find the perfect choice for your property. Augmented Reality technology allows you to simply place the required product onto your photo, providing a realistic view of the building fitted with SafeChoice products. Customers can see in just seconds how their new windows and doors can transform their home’s appearance. By instantly visualising your products superimposed on their property, homeowners can emotionally ‘buy-in’ to their replacement project. It’s an invaluable tool to convert a lead into a sale. From initial feedback, it is clear that the App has been very well-received by our Safechoice partners and it is a contributing factor to increasing sales and improving business performance. For Leon Taswell, Director of Taunton-based A1 Windows and Doors Ltd, the App is a welcome enhancement to their business. He comments: “It is definitely a good selling tool that will help us going forward. Our sales team thinks it is something that will help them sell over other companies as it presents a very professional approach and is a helpful service for consumers. “Being able to offer this instant design service via the App to customers in our specific target area gives us a unique edge over other companies. In my opinion, the App is probably the best part of the Safechoice brand,” adds Leon. Safechoice is open to selected independent installer partners, offering a proven, lead-toinstallation business solution to sell high-quality, secure and energy-efficient SafeChoice retail products delivered by MASCO UK Fabrication. Since the FIT Show where we demonstrated the App’s features and capabilities, six new customers have come on board and we are seeing plenty of on-going interest from installers wanting to find out more. All Safechoice Partners operate within an agreed and exclusive sales territory and are provided with the tools, expertise and support to help them succeed. Live consumer leads generated through on-going SafeChoice promotional activity are exclusive to each partner and their target area. This includes a 24/7 dedicated call centre to support out-of-hours enquiries. Becoming a partner brings many benefits and you can choose what promotional activity suits your business best as Safechoice is designed to complement your existing marketing effort. Alongside the App, you can access help with website design, brochures and online marketing activity, supported by bespoke SEO and PPC activity, plus much more. With SafeChoice, installers can add real value to their businesses. For more information or to register your interest, visit www. or call 01684 852684. To read more, visit