Clearview North May 2013 - Issue 138 - Page 4

FROMtheEDITOR I couldn’t open this issue without first congratulating the FIT Show organisers and team for a job very well done. The event was executed with the same professionalism, finesse and efficacy as the marketing campaign that preceded it. The infectious anticipation that gripped the industry translated into undeniable enthusiasm and passion from both exhibitors and visitors alike, who should also be commended for representing themselves and the industry so admirably. Our 20-page FIT Show review from page 49 is testament to the successes shared by all. We were particularly blown away by the overwhelming response to the launch of PRO Installer, Clearview Group’s new trade counter tabloid for the independent tradesperson. FIT Show was just what the industry needed and the innovations and leads that arose will surely keep the buzz alive throughout the rest of the year, until its time to prepare for FIT Show 2014. General opinion seems supportive of the decision to repeat the show next year. The next few months will no doubt dictate budgets, as exhibitors assess lead conversion rates and return on investment. The general feeling at FIT was one of positivity and optimism. The quality of genuine leads generated certainly gave impression that there are plenty of people out there ready to do business. However, the reports from FMB (on page 29) and FENSA (on page 33) that talk about the scaling back of workforces, reductions in workload and installation notifications do slightly contradict this. But then again, the DECC tells us that Green Deal interest from homeowners continues to grow, on page 48, and Justin Ratcliffe of CAB discusses the exciting upturn in the popularity of aluminium on page 73, a theme echoed at many stands at the FIT Show. Another running theme of the exhibition was that of colour. This issue we round up a few of the many colourful opportunities that are currently out there for fabricators and installers in our colour feature that begins on page 85. Finally, while at the Liniar stand at FIT Show, I had the privilege of witnessing the presentation of the first certificate, since its recent launch, of the new BM TRADA Q-Mark Acoustic Window scheme to Whiteline Managing Director, Steve Milham. Below, Steve explains how this was achieved and what this new accreditation means to fabricators. Becky, Editor First to Make the Sound Barrier Whiteline became the first window maker in the UK to achieve certification under the new BM TRADA Q-Mark Acoustic Window scheme, allowing it to display BM TRADA’s Window Acoustic Rating label. The rating label has been introduced to give purchasers a clear and simple way to compare the acoustic performance of varying window specifications and make a betterinformed purchase decision accordingly. This provides a sales opportunity for window retailers to offer higher specified products that can deliver tangible improvements in noise reduction. Whiteline Managing Director, Steve Milham, (left in picture), was awarded with breakthrough certificate number 001 at the FIT Show by BM TRADA Product Certification Manager, Simon Beer. “As an industry we have always sold the benefit of noise reduction to consumers but never measured it,” explains Steve Milham. “BM TRADA’s new acoustic window scheme creates the first test of relative acoustic performance. So our customers can now offer consumers in noisy locations, such as near roads or railways, enhanced windows that really can create a quieter, more relaxed ambience in their home. “Our range now includes 3 glazing options in our effective window construction, to deliver a market leading spectrum of sound insulation levels. And because the scheme requires both accredited window testing and consistent manufacturing processes in our factory, the label is a sign of true performance and quality.” The Window Acoustic Rating label demonstrates performance on a familiar A-G scale and displays decibel noise reductions (based on measurement of the weighted sound reduction (Rw)) achieved by the specific window specification. For every 5 dB increment in the rating, noise is reduced by a factor of approximately one half. The certificated Whiteline windows can deliver up to a high “C” rating on the label, which has been set with demanding goals for “A” rating performance for industry innovators like Whiteline to aim for in the longer term, without redefining the measurement scale. ‘Modern life is so much noisier these days’ Steve Milham is excited by the potential that his new, acoustic labelled product range will bring. “Modern life is so much noisier these days. We’re giving Whiteline customers something new to shout about for all the consumers who are looking for a quieter life.” www.whiteline.co.uk, 01323 723724 4 THE MAY 2013 ISSUE SPONSORED BY DURAFLEX To read more, visit www.clearview-uk.com