timberNEWS
CR Joinery
recommends
Joinerysoft
again and again
Cliff Bateman, owner
of C.R. Joinery
Ltd has been in the
joinery industry for
around 35 years.
Manufacturing bespoke
timber windows,
doors and screens in
Essex, Cliff has always
had a reputation for
reliability and quality.
Until three years ago his client base
was predominantly councils and trade
builders but cutbacks and less favourable
contracts lead him to question this
decision and resulted in diversification
into the domestic market.
This change -while proving beneficial
-has meant a lot more work in quoting and
communicating with customers who now
more often than not don’t know what they
want. Cliff explains, “The domestic market
has a wider variety of jobs and more scope
for expansion; but domestic customers need
a lot of attention and take up more time.”
With increased number of quotes and a
greater dependence on detailed and accurate
quotations, Cliff knew he needed to speed
up the process. This was when he decided
to view Joinerysoft’s Joinery Management
Software (JMS).
Recognising the potential Cliff decided
to purchase JMS in April 2012. Since then
he has noticed a huge reduction in the
amount of time he has to spend producing
quotations. Customers still require frequent
phone calls but JMS detailed quotations
provide everything they need to know about
their order including true scale images. Cliff
is able to redirect the customer back to the
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MAR 2014
quote when they have queries making his
life much easier. He says, “This job is also
about educating the customer to understand
the differences between timber or paint
finishes. Every order is bespoke and the
quotations by hand used to take me several
hours to do each one. JMS now provides the
full detail behind each and every component
and provides a full specification including
the u-value of the item so customers know
exactly what they are getting.” Adding, “I
can now provide detailed quotations in
just minutes and be sure that the prices are
accurate for each specific item.” Quotes can
even be emailed directly from JMS.
Cliff describes himself as not overly
conversant with computers, and previously
had help in the office with quoting. Since
the purchase of JMS, Cliff has been able
to go it alone in the office aided by the
joinery terminology and intuitive nature of
the quoting and production software. Clif