Clearview North March 2014 - Issue 148 | Page 18

INDUSTRYNEWS Are you in on the secret yet? This is your invitation to see the big picture A major UK based Composite Door manufacturer has entered the trade sector for the first time, and will revolutionise how doors are sold and delivered. The resources to target the consumer directly The company behind the new British designed and manufactured doors is set to target the consumer directly and give them the support they need to drive demand back to the installer market. ‘the consumer of today is very different to the consumer of previous years’ It is a recognition that the consumer of today is very different to the consumer of previous years that this supportive approach is being taken. Recognising that today’s consumer is steeped in a home improvement and home makeover mind-set, the latest player to join the market will provide a product and service level offering directly in line with current consumer trends and expectations. It is designed wholly to meet the demands of the consumer for quality at all stages of the buying process, to give added value for their money, and a fast turnaround from the point of purchase. As an installer you should register your interest right now So if you decide to take a look at the big picture and decide that you want to take advantage of this truly amazing opportunity, what can you expect? You can expect a comprehensive range of 27 outstanding new door designs with over 50 decorative glass options all as standard. You can expect a priority lead time of five days; 24/7 telephone customer care; an on-line tracking system for your orders; and text messaging to tell you your orders are on the way. This is in addition to benefitting from business opportunities from the extensive consumer driven marketing campaign, trade and consumer brochures, consumer incentives, and many other marketing support items. Accept your invitation to see the big picture, the most exciting business opportunity to hit the UK composite door market for over 10 years? Who is this new player who has joined the composite door sector and why the secret? Well, all will be revealed very soon, but if you are a trade installer now is the time to get yourself ‘in on the secret’ and to get a look at the big picture