Clearview North July 2014 - Issue 152 - Page 36

INDUSTRYNEWS The County Group teams up with Conservatory Outlet to spearhead new era of growth uPVC, timber and aluminium installer, The County Group has embarked on the next stage of its ambitious growth strategy and joined the Conservatory Outlet Network of Dealers. The Kent & Sussex based ‘County’ carries out home improvements including extensions and all forms of building work, kitchens and bathrooms and primarily windows, doors, conservatories and orangeries. County officially became a Conservatory Outlet dealer in March, operating in an exclusive trading area from existing showrooms in Haywards Heath, Tunbridge Wells and Heathfield, the latter being the newly revamped ‘Supercentre’. County – The Home Improvers MD, Mike Evans says: “We’ve become accustomed to a high standard of product and service but we wanted more than this so we sought a supplier who could provide sales and marketing support to actively help us grow the business. Conservatory Outlet was the obvious choice and following initial discussions it was clear they could offer us a wide range of premium quality products and a powerful tried and tested sales and marketing package– so joining the network was a no-brainer.” http://www. or call 01924 239813 MILA BECOMES MAIN EVENT SPONSOR AT G-14 AWARDS Mila, the UK’s leading distributor of hardware to the fenestration sector, has become a main event sponsor of this year’s G-14 Awards, which will take place at the Hilton Park Lane in London on Friday 21 November. Mila has been a supporter of the G-Awards for many years, and was the proud winner of the Component Supplier of the Year Award in both 2011 and 2013. In announcing its sponsorship, Mila’s Managing Director, Richard Gyde said: “The G-Awards recognise and reward much of what is good about our industry - innovation, customer service, achievement and dedication, and obviously we are delighted to be able to support that. “We are giving our backing to the Awards because we know how valuable winning or even being shortlisted for a G-Award can be to a business. “It’s a perfect tie-up with our own brand values and the huge interest around the event means, of course, that we will benefit from increased brand awareness in the run up to the awards and at the ceremony itself.” DEMISE OF THE QR CODE? Solidor, has launched what it believes is the glazing industry’s first Augmented Reality (AR) app, to present three different corporate videos from a mobile phone or tablet – and possibly the demise of the QR code. Augmented Reality (AR) is about hidden content, usually behind a marker on a page or on film. A downloaded software app needs to be installed on a device such as a mobile phone or tablet and used in a steady position to identify and analyse a marker similar to how we recognise QR codes. Solidor has launched its new AR app to give customers additional interactive material, 36 JUL 2014 when they point their phone or tablet at an augmented reality (AR) trigger photo or logo from the Solidor brochure, or any other printed material with Solidor branding. ‘trigger photos’ For Solidor AR, Apple users can download the App in the App Store - those with Android OS can use Google Play. Taking the latest advert, users simply open up the App and point it at one of the three different trigger photos or Solidor logo to open three different videos - also available on the new Solidor TV channel. To read more, visit