Clearview North January 2014 - Issue 146 | Page 10

INDUSTRYNEWS

Snooker ace Steve’s contract extended
Network VEKA is pleased to announce that its
long-standing brand ambassador Steve Davis’
contract has been extended until 2016.

Managing Director John Ogilvie explains:
“We are thrilled that Steve will continue to be
the face of Network VEKA. He wholeheartedly
believes in the ethos of Network VEKA, and
his enduring reputation for approachability and
reliability make him the ideal ambassador for
us.
“Over the last eight years, Steve’s been involved
in a number of members’ exhibition days, as
well as his role at Network VEKA’s AGM events.
Steve’s well-known and trusted personality has
helped numerous Network VEKA fabricators
and installers not only raise their profiles, but
also raise considerable amounts of money for
various charities.

“When he’s not playing the ‘locals’ at snooker
for members’ charity events, or signing cues
for members to auction off, Steve can often be
found helping out with generating leads for our
member companies.
“Steve recently joined Network VEKA member
AWC Windows & Home Improvements at an
open day where he helped the installer secure
£42k worth of sales leads.”
Director Michael Griffiths said: “Steve Davis’
reputation is a massive hit with homeowners,
and something they really relate to.”
Network VEKA, 01282 473170,
www.networkveka.co.uk

Growth is ‘prime example’ of industry
shift towards trade counters
Many in the industry have been saying it for
a long time and now it has been officially
confirmed by the Insight Data ‘Fabricator
and Installer Market Report’ – trade
counters are becoming key drivers in the
supply chain.
According to the Insight Report, “a
significant shift in distribution channels
is occurring across the window, door and
conservatory industry. The traditional route of
fabricator >> installer >> homeowner is being
challenged by a rapidly growing network of
trade counters.”
The report also states that “a growing
number of specialist operators who neither
fabricate nor install have sprung up in recent
years. These businesses buy-in products in

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JAN 2014

volume from a fabricator, and sell on to small
installers, DIY and builders through the
depot.”
A real life example of this is Northern trade
counter chain Truemans. Truemans have
branches in Burnley, Sheffield and Doncaster,
and have grown substantially over the past 12
months.
Joe Trueman, managing director of
Truemans, comments: “Part of the reason
trade counters are so popular is the
convenience and like Truemans, many trade
counters offer a free skip facility, which is very
popular with installers.”
Visit www.truemanswindows.co.uk or call
the Doncaster branch on 01302 322 223

To read more, visit www.clearview-uk.com