Clearview North February 2014 - Issue 147 | Page 67
INSTALLERSUPPORT
Giving installers the
marketing advantage
As the economy recovers and consumer spending
returns, 2014 looks set to be a great year for the
double glazing and conservatory industry.
Consumers want to spend and home
improvements are high on the priority.
So how can retail installation companies
take advantage of this upsurge in business,
capture more leads and put more profit
back into their company?
Marketing is the key, and window industry
marketing specialists Purplex have launched
a new installer marketing division – Purplex
Advantage - and it’s aimed squarely at helping
installation companies grow and take control
of their own destiny.
Managing Director Andrew Scott explains:
“As consumers we are bombarded with some
3,000 marketing messages every day across
a bewildering array of traditional and online
marketing channels. As a result consumer
marketing has changed dramatically in the last
five years. Long gone are the days of relying
on local papers and Yellow Pages advertising
- if installers are going to capitalise on the
current economic upturn they need some real
marketing firepower behind them.”
With Purplex Advantage