Clearview North February 2014 - Issue 147 | Page 61

FITPreview

February 2014

AWARD-WINNING
The success of The FIT Show was confirmed when the team scooped
a trophy at this year’s G Awards, which took place at a glamorous
presentation ceremony held in London’s Hilton Park Lane hotel.
The FIT Show won the ‘Promotional
Campaign of the Year – Trade’
category for the inaugural FIT Show
that took place in April 2013.
The event attracted more than 170
exhibitors and almost 6,000 visitors, the
majority of whom were fabricators and
exhibitors, its core target group.
More than 650 of the window, door
and conservatory industry’s great and
good looked on during the presentation
as the FIT Show team took to the
stage, invited by host for the evening,
comedian and television presenter Dara
O’Briain.

“We are all so proud to win this award
in front of so many of the people that
made it possible,” exclaimed Matthew
Glover, co-organiser of The FIT Show.
“I have attended the G Awards many
times but to actually win one of the
categories is wonderful. I am delighted
that our fantastic team has been
recognised.”
The G Awards trophy is the second
The FIT Show has won this year, the
event being presented previously with
the prestigious ‘Trade Show Launch of
the Year’ by the Association of Event
Organisers (AEO).

FIT SHOW EXHIBITOR BRIEFING DAY
HAS ALL NEW PROGRAMME FOR 2014
The first of two Exhibitor Days will take place
on February 13th at the International Centre
Telford, designed to help exhibitors taking
part in the June event prepare their marketing,
promotions, and stand design & build to
ensure maximum return from The FIT Show.
Aimed at directors and senior
managers of participating
companies the highlight of the
programme will be exhibition
guru Austen Hawkins with an allnew presentation. He will impart
his extensive knowledge to the
audience to ensure FIT Show
exhibitors prepare thoroughly and
effectively to draw attention and
audiences to their stands.
Other speakers will advise on
preparations being made to attract
visitors to The FIT Show in addition to
a demonstration of the new advanced
smartphone app that will enable stand
staff to collect and customise data for
visitors and to create appointments.

Representatives of all stand contractors
will also be on hand to discuss such
services as machinery and heavy lifting,
stand building, electrics and furniture. An
example of the shell scheme will also be
built to allow exhibitors to examine the
detail.
Paul Godwin, Managing Director of
organisers FIT Events Ltd says this is
an important opportunity for exhibitors
to prepare themselves thoroughly
for The FIT Show: “We have an allnew programme this year for the
Exhibitor Briefing Day designed to
ensure companies prepare themselves
thoroughly in the coming months running
up to The FIT Show and to generate
excitement about their appearance; a

further day will be organised to train
staff nearer the event. Interest so far is
ahead of last year so I urge exhibitors
to respond early to the communications
they have received from us.”
More than 275 people attended a
similar event in the run up to last year’s
FIT Show, regarded in exhibition circles
as an exceptional commitment and
which contributed to the event being
voted Trade Exhibition Launch of the
Year by the industry.
A limited number of places are
available for companies considering
taking a stand at The FIT Show;
please call 07854 131050 to register
your interest.

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