Clearview National September 2018 - Issue 202 | Page 54

ALUMINIUM
Cornish firm gets REAL
» » LEADING INSTALLER AND TRADE
supplier Horizon Home Improvements
spotted the potential to add aluminium to
its portfolio and began working with REAL
Aluminium at the beginning of 2018. The
firm has already seen extraordinary growth
since introducing REAL Aluminium and
expects to sell three times more aluminium
than it originally predicted by the end of this
year.
Luke Jones, marketing manager at Horizon
Home Improvements, explains: “Aluminium
has seen huge growth in the domestic
market and installers are definitely seeing the
advantages of the increased profit margins it
brings.
“We were already sourcing PVCu from
Customade Group, which owns the REAL
Aluminium brand, and were confident that
the loyal and experienced team there would
work hard to help us achieve our ambitious
growth targets. We visited the REAL
Aluminium factory and were really impressed
with the products and support on offer and
immediately knew it was for us. The incredible
sales figures we’ve achieved in such a short
space of time certainly prove that it has paid
off.”
Horizon sources a wealth of fenestration
products from the REAL Aluminium range,
which includes windows, bi-folding doors,
sliding doors, French doors, residential doors,
flat rooflights and lantern roofs. The firm
installs REAL Aluminium across Cornwall
and West Devon and is successfully growing
sales of the range at its two trade counters in
Bodmin and Launceston.
Horizon has also taken advantage of REAL
Aluminium’s industry-leading showroom and
marketing support package and has found that
the REAL brochures, hardware boards and
pull up banners have helped the business to
convert more sales. On the back of its success
so far, the firm is now upgrading its showroom
in Launceston to include REAL Aluminium
bi-fold doors and windows.
“The marketing expertise and ongoing
support from REAL Aluminium was a big
draw for us and we were up and running with
REAL in a very short period of time,” adds
Luke. “The REAL products are really well
engineered and available on attractive lead
times, which has helped us to increase sales
at an impressive pace. And customers love
the look of REAL Aluminium – it’s easy to
convince them to buy into aluminium when
the quality is so evident.”
www.real-aluminium.co.uk
‘Ask for Ali’
» » FOLLOWING THE LAUNCH OF ITS
new super-slim Ali VU aluminium window at
the beginning of the year, Senior Architectural
Systems has reported a significant increase in
the number of new trade accounts being set up
as more and more contractors take advantage
of the company’s new residential product
offering.
In the period from January to June 2018,
Senior has signed up 20 new companies
working in the domestic sector across the UK,
helping to generate approximately £1m in sales
for its new customer base who have chosen to
‘ask for Ali’.
With a long-standing and successful track
record of working in the commercial sector,
Senior’s expansion into the domestic residential
market has seen the company use its renowned
manufacturing expertise