Clearview National September 2018 - Issue 202 - Page 54

ALUMINIUM Cornish firm gets REAL » » LEADING INSTALLER AND TRADE supplier Horizon Home Improvements spotted the potential to add aluminium to its portfolio and began working with REAL Aluminium at the beginning of 2018. The firm has already seen extraordinary growth since introducing REAL Aluminium and expects to sell three times more aluminium than it originally predicted by the end of this year. Luke Jones, marketing manager at Horizon Home Improvements, explains: “Aluminium has seen huge growth in the domestic market and installers are definitely seeing the advantages of the increased profit margins it brings. “We were already sourcing PVCu from Customade Group, which owns the REAL Aluminium brand, and were confident that the loyal and experienced team there would work hard to help us achieve our ambitious growth targets. We visited the REAL Aluminium factory and were really impressed with the products and support on offer and immediately knew it was for us. The incredible sales figures we’ve achieved in such a short space of time certainly prove that it has paid off.” Horizon sources a wealth of fenestration products from the REAL Aluminium range, which includes windows, bi-folding doors, sliding doors, French doors, residential doors, flat rooflights and lantern roofs. The firm installs REAL Aluminium across Cornwall and West Devon and is successfully growing sales of the range at its two trade counters in Bodmin and Launceston. Horizon has also taken advantage of REAL Aluminium’s industry-leading showroom and marketing support package and has found that the REAL brochures, hardware boards and pull up banners have helped the business to convert more sales. On the back of its success so far, the firm is now upgrading its showroom in Launceston to include REAL Aluminium bi-fold doors and windows. “The marketing expertise and ongoing support from REAL Aluminium was a big draw for us and we were up and running with REAL in a very short period of time,” adds Luke. “The REAL products are really well engineered and available on attractive lead times, which has helped us to increase sales at an impressive pace. And customers love the look of REAL Aluminium – it’s easy to convince them to buy into aluminium when the quality is so evident.” ‘Ask for Ali’ » » FOLLOWING THE LAUNCH OF ITS new super-slim Ali VU aluminium window at the beginning of the year, Senior Architectural Systems has reported a significant increase in the number of new trade accounts being set up as more and more contractors take advantage of the company’s new residential product offering. In the period from January to June 2018, Senior has signed up 20 new companies working in the domestic sector across the UK, helping to generate approximately £1m in sales for its new customer base who have chosen to ‘ask for Ali’. With a long-standing and successful track record of working in the commercial sector, Senior’s expansion into the domestic residential market has seen the company use its renowned manufacturing expertise