Clearview National September 2018 - Issue 202 | Page 17

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INDUSTRYNEWS
#STAYSUMMERSECURE OVER THE SCHOOL HOLIDAYS
» » ABS CAMPAIGN PROMISES
to keep security locked in and
intruders locked out.
Avocet Hardware, which produces
the most secure Euro cylinder lock
on the market, will be advising
homeowners to #beABSsafe through
the school summer holidays with its
#StaySummerSecure campaign.
The seven-week social media
campaign has been developed in
response to the significant increase
in domestic burglaries and outdoor
thefts that occur every summer.
STATISTICS SHOW
• 10% increase in burglaries
every summer
• 40% increase in outdoor
thefts
Meanwhile, a recent Office for
National Statistics crime survey
for England and Wales reported
that 92% of all domestic burglary
in a dwelling is committed
through the front or back door;
52% and 40% respectively.
Derrick Purvis, marketing
manager of Avocet Hardware said:
“The school holidays is a busy
time for burglars as many houses
are left empty when people head
off for a getaway. Throw in the
light nights and warmer weather
and it’s no wonder there’s an
increase in break-ins.”
“We want people to enjoy
their summer holidays without
worrying about their home, which
is why we are running a campaign
that will tell people exactly what
they need to do to keep their
homes secure all summer long.”
As part of the campaign,
Avocet will be introducing Ollie
the redundant guard; a cartoon
character who has taken to travel
having had his day job ruined
by the installation of ABS locks
throughout his owners’ home.
“We had great fun coming up
with Ollie, and have a whole host
of different characters lined up
for later in the year,” continued
Derrick. “What’s more, Ollie is
going to be the face of a series of
weekly competitions that will give
homeowners across the UK the
chance to have their home given a
complete ABS upgrade.”
For further information and
updates on #StaySummerSecure
#beABSsecure and to be in with
a chance to win a home security
upgrade, follow @avocetabs on
Twitter or join its Facebook page
https://www.facebook.com/abs.
secure.
www.avocet-hardware.co.uk
User-friendly & discreet
double-glazed
integral blind system
suitable for internal
and external
installation
telephone
020 8500 2200
betweenglassblinds.co.uk
Resi Installer 180x121 Aug18.indd 1
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