Clearview National September 2017 - Issue 190 - Page 78

ALUMINIUM WHITEROSE GROWING WITH ALUMINIUM » » WHITEROSE WINDOWS LIMITED is based in West Yorkshire and operates from two premises. A large old mill complex in Queensbury and a factory unit in Brighouse. Fabricating a complete range of bespoke Aluminium and Pvcu products including bi-folding doors, sliding patios, residential and commercial doors, using Smarts Architectural Aluminium or energy rated, quality Liniar PVCu Profile. The company originally manufactured and supplied Pvcu to the local trade but decided to diversify and manufacture aluminium around 5 years ago. Due to the popularity and quality of our products and service we now supply nationwide. The reason behind the choice to fabricate Smarts Architectural Aluminium was predominantly due to the product being industry recognised and the fact that it is a quality, affordable system. Regular customers find that within the system’s vast array of aluminium products there is always something available that meets their clients and architect’s requirements. The newest addition to the Whiterose range is another aluminium product, this time it is a new creation from Liniar, who have in the past only manufactured Pvcu. Liniar’s Alumina product is a true aluminium bi-folding door system, beautifully sculptured and foiled to match perfectly with the full Liniar product suite. Alumina can achieve u-values as low as 1.2W//m²K with its sleek lines and greater efficiency it offers the best of both worlds. This year, after adding an additional ?sqm of factory space in Queensbury, the company has managed to improve lead times on its aluminium range, whilst still remaining competitive in the current market with its transparent pricing. Tony Smith, owner of Whiterose Windows comments. “We expanded the factory space in January of this year, to help improve our Aluminium lead times and with the increased space and further employment of staff, we have seen a significant improvement in the last few months on our standard coloured aluminium bi-fold doors. Our lead time for PVCu especially the Liniar Modlok bi-folding door has always been very quick within the market place and we wanted to achieve this with our aluminium products too”. He goes on to add “As a business, we operate to economies of scale rather than relying on big margins. This allows us to offer our products at very competitive prices, for example we have fixed prices for all our standard aluminium bi-fold sets, regardless of configuration” Whiterose Windows originally began by selling to local tradespeople and hope that they have managed to maintain the personal and direct approach to customer service. As the company has expanded, the team has made a real effort to maintain this local trade supplier approach, just on a much bigger scale. The company offers its own nationwide delivery service, thus ensuring that its goods arrive in perfect condition, travelling as far down the country as Devon and as far up as Scotland. The revamp of the company website with its more contemporary feel should highlight the modern products Whiterose manufacturers, a gallery of installation pictures is available to peruse, so that customers can get a good idea of what the products on offer look like in situ. our manufacturing process is set up to deliver what they want, when they want it. “We’re also finding that installers and builders are bringing their customers to the centre to discuss design options on projects. It gives them a place to show a professional, expert image and reinforce good customer service, and we already have lots of regulars who are coming back again and again. “That’s exactly why we set up the centre in this way – to help installers and builders to win new business in the growing aluminium sector. “We continue to add new products to the AluFoldDirect Aluminium Glazing Design Centre. The latest additions are two samples of the new Technic-AL Roof Lantern range. We’ve put two angled display units into the centre, so visitors can see the quality up close. The roof kits are available next day in stock sizes and colours, or in two weeks for bespoke roof lanterns.” Call 01484717669 and see what Whiterose Windows can offer you. Aluminium Glazing Design Centre is an Instant Hit » » THE ALUMINIUM GLAZING Design Centre in Blackburn has been an instant success for AluFoldDirect, with more than 200 installers and builders coming through the doors in the first few months since opening. “This is the only dedicated showroom and advic e centre for aluminium glazing outside London and it’s clear from the superb reaction that window installation companies have been waiting for it,” says Craig Miller, Managing Director of AluFoldDirect. “Once first-time visitors see that we offer Everything Aluminium under one roof, it gives them the confidence that they can come to us whatever they need. We also welcome new visitors to tour our factory and see how 78 » SE P 2017 » CL EARVI E W- UK . C O M