Clearview National September 2017 - Issue 190 - Page 66

PROUD SPONSOR OF DOORS & WINDOWS DOORS&WINDOWS There’s more to Roseview than conservation » » THERE ARE FEW BRANDS in fenestration as respected as Roseview. With a forty-year pedigree, and 32 years of sash window expertise under its belt, for many the firm is synonymous with history, authenticity and tradition – but there’s a lot more to Roseview than conservation. There’s no question – if you’re looking for stunningly authentic uPVC sash windows for quaint rural cottages and other historic buildings, Roseview is the company to call. Both its Heritage Rose, and incomparably authentic, G-Award-winning Ultimate Rose, balance outstanding modern performance with looks that are virtually indistinguishable from timber. But the company’s much- celebrated Rose Collection also has something to offer newer properties and developments too. The Eurocell-based Charisma Rose is robust and easy to fit – while offering aesthetics and build quality that are a cut above what’s offered by other products on the market, as Sales Director Richard Burrells explains: “At Roseview, we’re most known for our expertise in conservation areas – but with the Charisma Rose, we have a product that’s hugely popular in the new build sector, and has been installed as part of hundreds of developments around the country. “At the same price point as other uPVC windows geared towards specification, you get a product that provides substantially better performance across the board – including by offering A-rated thermal efficiency, excellent acoustic insulation, and PAS24 accreditation. The Charisma Rose is also hugely versatile – available in six standard colours and finishes, as well as any RAL colour. For more traditional settings, it can be fitted with run-through sash horns and a deep bottom rail. We can also provide models to Lifetimes Homes standard, and with Secured by Design-accredited security.” It’s no surprise that Roseview continues to lead the way in all sectors of the uPVC sash window market. The firm has been there since the very beginning. In 1985, the company produced the first uPVC vertical- sliding sash window in the UK – and quite possibly the world. In the three decades since, it’s been the major driving force behind a sash window renaissance that’s seen a once-obscure product become one of the market’s most lucrative niches. Today, there are a wide range of timber-alternatives products available – joining the industry that Roseview has led for so long. But while the rest of 66 » SE P 2017 » CL EARVI E W- UK . C O M the industry joins the timber- alternative revolution, Roseview continues to push boundaries. In the past few years, its innovative approach to product development has seen it evolve from a traditional window fabricator into something much more proactive. “Most fabricators just assemble – they take the profile components a supplier provides them with and turn them into finished windows and doors,” Richard continues. “We did it ourselves for years. But we reached a stage where it was acting as a limit on our ambitions. “We wanted uPVC sash windows with authentic run- through sash horns and true mechanical joints. Our suppliers had other priorities. So, in the end, we decided to do it ourselves – to manufacture our own key components and produce windows that were still based on Eurocell and REHAU profiles, but with elements unique to us. “As we celebrate our fortieth year in business, we’re clear that this is a direction we want to keep moving in. We’re in business to give our customers the best, most authentic uPVC sash windows in the world - and we’ll continue to make whatever in vestments and innovations we deem necessary to achieve that.”