Clearview National September 2017 - Issue 190 | Page 66

PROUD SPONSOR OF DOORS & WINDOWS
DOORS&WINDOWS
There’s more to Roseview
than conservation
» » THERE ARE FEW BRANDS
in fenestration as respected as
Roseview. With a forty-year
pedigree, and 32 years of sash
window expertise under its belt,
for many the firm is synonymous
with history, authenticity and
tradition – but there’s a lot more
to Roseview than conservation.
There’s no question – if
you’re looking for stunningly
authentic uPVC sash windows for
quaint rural cottages and other
historic buildings, Roseview is
the company to call. Both its
Heritage Rose, and incomparably
authentic, G-Award-winning
Ultimate Rose, balance
outstanding modern performance
with looks that are virtually
indistinguishable from timber.
But the company’s much-
celebrated Rose Collection also
has something to offer newer
properties and developments too.
The Eurocell-based Charisma
Rose is robust and easy to fit –
while offering aesthetics and build
quality that are a cut above what’s
offered by other products on the
market, as Sales Director Richard
Burrells explains:
“At Roseview, we’re most
known for our expertise in
conservation areas – but with
the Charisma Rose, we have a
product that’s hugely popular in
the new build sector, and has been
installed as part
of
hundreds of developments around
the country.
“At the same price point as
other uPVC windows geared
towards specification, you
get a product that provides
substantially better performance
across the board – including
by offering A-rated thermal
efficiency, excellent acoustic
insulation, and PAS24
accreditation.
The Charisma Rose is also
hugely versatile – available in six
standard colours and finishes, as
well as any RAL colour. For more
traditional settings, it can be fitted
with run-through sash horns
and a deep bottom rail. We can
also provide models to Lifetimes
Homes standard, and with
Secured by Design-accredited
security.”
It’s no surprise that Roseview
continues to lead the way in all
sectors of the uPVC sash window
market. The firm has been there
since the very beginning.
In 1985, the company
produced the first uPVC vertical-
sliding sash window in the UK
– and quite possibly the world. In
the three decades since, it’s been
the major driving force behind
a sash window renaissance that’s
seen a once-obscure product
become one of the market’s most
lucrative niches.
Today, there are a wide range
of timber-alternatives products
available – joining the industry
that Roseview has led for so
long. But while the rest of
66 » SE P 2017 » CL EARVI E W- UK . C O M
the industry joins the timber-
alternative revolution, Roseview
continues to push boundaries.
In the past few years, its
innovative approach to product
development has seen it evolve
from a traditional window
fabricator into something much
more proactive.
“Most fabricators just
assemble – they take the
profile components a supplier
provides them with and turn
them into finished windows
and doors,” Richard continues.
“We did it ourselves for years.
But we reached a stage where
it was acting as a limit on our
ambitions.
“We wanted uPVC sash
windows with authentic run-
through sash horns and true
mechanical joints. Our suppliers
had other priorities. So, in the
end, we decided to do it ourselves
– to manufacture our own
key components and produce
windows that were still based on
Eurocell and REHAU profiles,
but with elements unique to us.
“As we celebrate our fortieth
year in business, we’re clear that
this is a direction we want to keep
moving in. We’re in business to
give our customers the best, most
authentic uPVC sash windows in
the world - and we’ll continue to
make whatever in vestments and
innovations we deem necessary to
achieve that.”
www.roseview.co.uk